Stryker Mission and Vision Statement Analysis

Introduction

Stryker is a company whose mission and vision statement has seen position itself as a dominant leader in the healthcare sector. Just as the vision statement defines the future position of any company, Stryker vision statement reflects its determination to become a dependable healthcare provider. The concept of vision statement outlines strategies a company seeks to implement to achieve its vision. Based on this, Stryker mission statement focusses on coordinated efforts and cooperation with all stakeholders. The seamless interaction of Stryker mission and vision statements comes down to the presence of its core values including an emphasis on performance, accountability, integrity and remaining people-centred. Essentially, the company owes its prominence to these three elements.

Mission Statement

Stryker’s mission statement is “Together with our customers, we are driven to make healthcare better.” It emphasizes the ambition of the company to lead by example with collaboration being at the centre of all its progress. Some of the related components to Stryker mission statement include:

  1. Simplifying healthcare. Stryker quest is to make a technological difference in the provision of healthcare. By stimulating the invention of progressive technology, the company fulfils this component of its mission statement.
  2. Improving lives and communities. In this component, the company shows how much it values people being at the centre of its change agenda. It is even more satisfying that it seeks to have a positive impact on care improving the quality of life.

Vision Statement

Stryker’s vision statement is “we are able to offer a diverse array of innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient outcomes.” The vision statement highlights the critical steps the company looks to achieve in specific areas of healthcare. The following elements come out of this vision statement.

  1. Innovation. Stryker’s primary objective that aligns with this component is creating a technologically driven healthcare. The company seeks to improve care with modernized products that distinguish the healthcare it offers its customers. Its section on products and categories underscores the extent of its reach in this area. ‘
  2. Clinical excellence. Offering services that outsmart existing conditions comes out as one of the most important aspects of Stryker vision. It is not a wonder the company healthcare growth is embedded in its success in the technological niche as reflected by the sophistication of some of its tools of work.

Core Values

Stryker’s core values include “people, integrity, performance, and accountability.” The core values outline the moral grounds that the company seeks to maintain in all its operations. In fact, these are the standards that dictate the top position it continues to maintain.

  1. People
  2. Integrity
  3. Performance
  4. Accountability

In its first component, the firm emphasizes the value it places on respecting and working with its patients. It is emphasized by its second component that targets running all its activities within the socially acceptable limits. By doing so, the company embraces responsibilities for all these activities as a reflection of its commitment to its third component in its core values. Finally, the company recognizes the need to deliver quality care as a mark of its difference from the rest in the niche.

References

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  • Stallworth Williams, L. (2008). The mission statement: a corporate reporting tool with a past, present, and future. The Journal of Business Communication (1973), 45(2), 94-119.
  • Stryker – About.
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  • Graber, D. R., & Kilpatrick, A. O. (2008). Establishing values-based leadership and value systems in healthcare organizations. Journal of health and human services administration, 179-197.
  • Urde, M. (2009). Uncovering the corporate brand core values. Management Decision, 47(4), 616-638.
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