TELUS Mission and Vision Statement Analysis

TELUS is a Canadian telecommunications company that provides a wide range of services, such as mobile and landline phone services, internet and television services, and healthcare technology solutions. The company was founded in 1990 and is headquartered in Vancouver, British Columbia. TELUS is known for its commitment to customer service and community involvement, with a focus on supporting healthcare, education, and environmental initiatives. It is one of the largest telecommunications companies in Canada and has a growing presence in the United States.

TELUS Mission Statement

TELUS’s mission statement is: “At TELUS Digital, our mission is to enable our customers and team members to do what they want easily. We’re united through our shared passion to advance the customer experience through our Principles.”

TELUS Digital’s mission statement is focused on enabling both its customers and team members to achieve their goals and desires easily. The company understands that in today’s digital age, customers expect seamless and effortless experiences when interacting with a business. TELUS is committed to meeting these expectations by prioritizing the customer experience and providing user-friendly solutions.

The mission statement also highlights TELUS Digital’s commitment to teamwork and collaboration. The company recognizes that its success is dependent on the collective efforts of its team members, and they strive to create an environment that fosters innovation and creativity.

The statement’s use of the word “Principles” suggests that TELUS Digital has established a set of guiding values that shape its approach to business. These principles likely include a focus on customer-centricity, innovation, and continuous improvement.

Overall, TELUS Digital’s mission statement conveys a commitment to delivering exceptional customer experiences while also valuing its team members and prioritizing collaboration and innovation.

TELUS Vision Statement

TELUS does not have a traditional “vision statement” in the way that some companies do. However, the company has outlined a long-term strategic vision for the future that it refers to as its “10/10 goal.” This goal aims to achieve the following by 2025:

  • Connect 10 million Canadians to their “life goals” through TELUS services and technology
  • Power 10,000 charitable organizations and community initiatives through TELUS philanthropy and volunteerism

This 10/10 goal reflects TELUS’s commitment to using technology and connectivity to improve people’s lives and support their communities. While it is not a traditional vision statement, it represents the company’s aspirations for its impact on society and its role in shaping the future of technology and telecommunications.

TELUS Core Values

TELUS’s core values are:

  • Focus on customers first
  • Value data over opinions
  • Deliver outcomes over outputs
  • Take risks and be lean
  • Build for quality and reuse
  • Be an owner
  • Attract and develop leaders
  • Embrace inclusivity

These values guide TELUS’s approach to business and serve as a framework for decision-making and behavior within the organization. Here’s what they mean:

  • Focus on customers first

This core value means that TELUS prioritizes the needs and desires of its customers above all else. The company strives to create positive and meaningful customer experiences, and its products and services are designed with the customer in mind.

  • Value data over opinions

This value emphasizes the importance of using data and evidence to make informed decisions rather than relying solely on opinions or assumptions. TELUS places a strong emphasis on collecting and analyzing data to guide its decision-making processes.

  • Deliver outcomes over outputs

This core value means that TELUS is more focused on achieving specific goals and outcomes than simply delivering a set of outputs or completing tasks. The company prioritizes creating meaningful and measurable results that drive business value.

  • Take risks and be lean

This value encourages TELUS team members to take calculated risks and to continually seek ways to improve processes and workflows. The company embraces a “lean” approach to work, emphasizing efficiency, simplicity, and agility.

  • Build for quality and reuse

This value emphasizes the importance of building high-quality products and services that can be reused and adapted for different purposes. TELUS places a strong emphasis on creating scalable solutions that can be easily modified and improved over time.

  • Be an owner

This core value means that TELUS team members are encouraged to take ownership of their work and to approach their responsibilities with an entrepreneurial mindset. The company values self-motivation, initiative, and a willingness to take on new challenges.

  • Attract and develop leaders

This value reflects TELUS’s commitment to attracting and developing strong leaders within the company. The company places a strong emphasis on talent development and provides opportunities for team members to grow and advance their careers.

  • Embrace inclusivity

This core value means that TELUS values diversity, equity, and inclusion in all aspects of its business. The company is committed to creating a culture that is welcoming, inclusive, and respectful of all individuals, regardless of their backgrounds or identities.

TELUS Mission Statement History

Here is a brief history of TELUS’s mission statement over the years:

  • 2020-Present

TELUS Digital’s mission statement is “At TELUS Digital, our mission is to enable our customers and team members to do what they want easily. We’re united through our shared passion to advance the customer experience through our Principles.” The statement reflects TELUS’s commitment to delivering exceptional customer experiences while also valuing its team members and prioritizing collaboration and innovation.

  • 2019-2020

TELUS did not have a publicized mission statement during this period.

  • 2018-2019

“We make the future friendly.” 

This statement reflected TELUS’s commitment to using technology to create positive and friendly customer experiences.

  • 2016-2018

“The future is friendly.” 

This statement reflected TELUS’s focus on creating positive and engaging experiences for its customers while using technology to enhance their lives.

  • 2014-2016

“Customers first.” 

This statement reflected TELUS’s commitment to prioritizing the needs and desires of its customers above all else.

  • 2008-2014

“The future is friendly.” 

This statement reflected TELUS’s focus on creating positive and engaging experiences for its customers while using technology to enhance their lives.

  • 2006-2008

“We give where we live.” 

This statement reflected TELUS’s commitment to supporting local communities through philanthropy and volunteerism.

  • 2004-2006

“Connecting Canadians.” 

This statement reflected TELUS’s focus on providing reliable and high-quality telecommunications services to customers across Canada.

  • 1990-2004

TELUS’s mission statement during this period was not publicly available or widely publicized. However, the company’s early focus was on building a strong telecommunications network and providing reliable services to customers.

The Bottom Line

In conclusion, TELUS is a Canadian telecommunications company that has evolved significantly over the years, with its mission statements reflecting its changing priorities and values. From a focus on building a reliable network and providing quality services to customers to a commitment to philanthropy, customer-centricity, and innovation, TELUS’s mission statements reflect its dedication to creating positive experiences for its customers and team members, while also embracing inclusivity, data-driven decision-making, and an entrepreneurial spirit. TELUS’s mission statements demonstrate the company’s evolution over time and its ongoing commitment to meeting the needs of its customers and supporting its communities.

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