Tim Hortons Mission Statement 2020 | Tim Hortons Mission & Vision Analysis
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Tim Hortons Mission and Vision Statements Analysis

Tim Hortons Mission and Vision Statements Analysis

Tim Hortons mission statement is “to deliver superior quality products and services for our guests and communities through leadership, innovation, and partnerships.” The statement lays emphasis on the quality of the food products and services that characterize it. It has these main features:

  1. Improving health
  2. Improving communities

Just as the first feature states, Tim Hortons does not leave anything to chance when it comes to the quality of the items that it serves. The restaurant engages highly qualified experts who understand the need to use only the recommended and freshest ingredients during preparations. Such considerations align with the declaration of Tim Hortons to prioritize nutrition and wellness of its customers. Other than this, Tim Hortons contributes to the development of the communities through its foundation camps. The program targets kids to empower them to achieve their potential and get better opportunities in life.

Introduction

Tim Hortons is a Canadian-based quick service restaurant that has grown beyond the borders since 1964. It is now a global chain with its presence in up to 14 nations including several branches in the U.S. The mission and vision statements of Tim Hortons have been fundamental in its progressive expansion over the years. A corporate vision statement is an important tool that sets a developmental path into the future. It closely relates to the corporate mission statement, which makes the mechanisms of achieving the projected future a reality for a company.

In the case of Tim Hortons, its vision statement hints at its unwavering dedication to being a leader in the hospitality sector. The mission statement of this company adds to this commitment by emphasizing on the maintenance of superior quality and services for its customers. As backed by the core values, Tim Hortons has made tremendous progress in the achievement of the mission and vision statements so far.

Vision Statement

Tim Hortons vision statement is “to be the quality leader in everything we do.” This company shows that it is more than a restaurant through this vision statement. It can be split into:

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  1. Being a leader
  2. Doing more

Other than preparing superior food items, Tim Hortons has established its brand as a leader in the industry. The persistence of the company to set high standards has prompted other related establishments to follow suit. As represented by the second part in its vision statement, Tim Hortons involves itself in other change-minded activities other than treating customers to great coffee. The company is actively involved in the conservation of the environment, capacity building of communities and empowerment of individuals. This is proof that Tim Hortons is a true leader as it exemplifies how firms should be part of the greater agenda of making a true difference.

Core Values

Tim Horton’s core values include “make a difference, customer first, personal excellence, cooperation, and stewardship.” Since the first store opened in Hamilton, this company has shown that it values the spirit of ‘winning together.’ To ensure this is part of the foundation, it has since continued to implement these values to influence the stability of the company as well as create a supportive culture.

References

  • Curran, C. R., & Totten, M. K. (2010). Mission, strategy, and stakeholders. Nursing Economics28(2), 116.
  • Gordon, G. (2017). Communication, Vision, and Mission. In Leadership through Trust (pp. 63-69). Palgrave Macmillan, Cham.
  • Kantabutra, S., & Avery, G. C. (2010). The power of vision: statements that resonate. Journal of business strategy.
  • Millard, S. (2013). Characteristics of mission and vision statements. HILO (University of Hawai’i).
  • Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Organizational Dynamics39(4), 316.
  • Taiwo, A. A., Lawal, F. A., & Agwu, E. (2016). Vision and Mission in Organization: Myth or Heuristic Device? The International Journal of Business & Management4(3).
  • Tim Hortons – About.
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