Twitter’s mission statement is to give everyone the power to create and share ideas and information
instantly without barriers.
Twitter’s mission
statement explained through its components:
Give
everyone: Twitter is a massive social network that accounts for 321 million users
worldwide from 13 to +50 years old. 31% of the audience is aged 24-35. It is a
free platform accessible via twitter.com, owned and operated mobile apps that
can be downloaded to any smart device, and SMS. It is available in more than 40
languages worldwide.
The
power to create and share: The platform allows users to consume, create,
distribute and discover content. It has become a self-expression tool for many
people that use the social network to make their ideas and opinion public,
protest against different situations and join conversations.
Ideas
and information: Users can join open conversations as well as watch highlights, clips,
and live-streaming events. Users can share their ideas but also find relevant
information about the world.
Instantly:
Twitter
creates the media to establish a conversation in real-time as it only requires
to write the message and press “send”. It makes it easier for people to find
what they are looking for because it organizes content around topics and
events. it is also easy to follow and join discussions that are happening right
now.
Without
Barriers: The company
explains that its business seeks to improve a free and global conversation.
Twitter is a global platform that claims to have democratized content creation
and distribution. It is very simple to create a new account with only an email
address. To delete a Twitter account, users must click on Settings, and then click deactivate @username.
Introduction
Twitter is a social network
platform that was started by a group of programmers integrated by Jack Dorsey,
Evan Williams, and Biz Stone who used to work at the podcasting company Odeo,
in San Francisco.
It was created in 2006 but
officially launched the next year. Headquartered in California, it went public
in 2013. With 4900 employees and more than 35 offices worldwide, it reported
revenues for $
3.46 billion in 2019.
Twitter defines itself as
“what’s happening in the world and what people are talking about right now”.
Users can look for real-time information, breaking news, entertainment, sports,
politics, and all kinds of interests. They can also watch live-streaming
events.
It is also positioned as a
public self-expression media that provides conversation opportunities in
real-time. Users can consume, create, distribute and discover any kind of
content.
Twitter makes money from advertising.
It offers three different ways of advertising services like Twitter Ads, which
mixes and matches creative ad formats, goals, audiences, and budgets to build
the customer’s campaign.
Twitter Ads for Agencies
provides dedicated support and resources to help agencies get the best results
for their clients. A third segment is Interest-based Targeting, which consists
of advanced and specific targeting tools that allow the advertisers to find
their dedicated niche.
Therefore, Twitter’s business model is about selling promoted
products such as twits, accounts, and trends. Customers can also run short
video ads and it has also developed a technology to dynamically insert ads
within relevant videos and deliver them to the targeted users.
Twitter is not a
monopoly
because it competes for people’s attention and for advertisers’ budgets. Twitter’s competitors are all kinds of companies that
offer platforms that enable people to create, communicate, and share ideas,
video content and other information.
Social networks like Facebook,
Instagram, LinkedIn, and Snap, together with messaging companies like Whatsapp,
and video platforms like Youtube and TikTok compete in different scales
worldwide. Twitter also competes with companies that hold important positions
in particular countries.
Vision Statement
Twitter’s vision statement is to be the world’s most diverse and inclusive company. The company considers that to achieve this goal, it is key to serving the public conversation. It is also committed to having a workforce made of “amazing people” around the globe who are also using the service every day.
Core Values
Twitter’s core values are:
Internet safety and education: Twitter osters individual education about
healthy digital citizenship and online safety. It does this by supporting
organizations that tackle online safety issues such as bullying, abuse and hate
speech.
Free expression and civil
liberties: The company encourages
initiatives that defend and respect all voices. It seeks to promote free
expression and defend civil liberties.
Equality: Equality and universal acceptance for all people
is one of Twitter’s values. The company considers that talent is found everywhere
but opportunities are not. It works with organizations dedicated to promoting
equal opportunity in science, technology, engineering, arts, and maths.
Environmental conservation and
sustainability: Twitter works
with NGOs worldwide to raise awareness and encourage action to protect the
environment, fosters conservation and sustainability.
Crisis and emergency response: It offers tools and programs to help people
communicate and get a humanitarian response when emergencies and natural
disasters occur.
Resources
Twitter investor relations site; Annual Report 2019;
available at: https://bit.ly/2RNxgM8
Twitter official site; How to deactivate your account; available at: https://bit.ly/35X2lFM
CARLSON, Nicholas; The
real History of Twitter; posted at Business Insider on 04/13/2011;
available at https://bit.ly/3kEsD3I
DRAPEAU,
Mark; What is Twitter’s Vision?;
posted at Mashable.com on 02/02/2009; available at: https://bit.ly/3iRqWPO
