UNICEF’s mission and vision statements represent what the company is all about – reaching out and touching the lives of children in urgent need. As a United Nations body, UNICEF has remained faithful to its mandates which are clearly implied in the mission and vision statements since its inception in 1946. The specificity of the corporate statements adopted by this organization has enabled it to excel and achieve even more than what was initially projected.
A corporate vision statement is a roadmap that establishes the position a firm would want to be within a particular period of time. In the case of UNICEF, the organization has a vision statement whose primary focus is to make a difference in the life of every child. The institutions talk about the reputation it seeks to be known for in the humanitarian work.
On the other hand, a corporate mission statement explains the reasons for the existence of an organization, and the various goals, activities, and services it offers to achieve the vision. In agreement with this concept, UNICEF’s mission statement outlines all its operations whose focus is on how it impacts the lives of children across the globe.
The accomplishments of UNICEF for over cannot be separated from the influence of the core values of this organization. UNICEF has values such as integrity, care, accountability, and respect among others, and all of these are a reflection of the humanitarian culture of the organization. In fact, the working together of the core values, mission and vision statement that makes UNICEF the celebrated organization it is today.
UNICEF Mission Statement
UNICEF’s mission statement is “promotes the rights and wellbeing of every child, in everything we do.” The mission statement is further broken down to identify each of the various activities that the organization carries out to meet the needs of the children. Some of these include helping developing countries form appropriate children related policies, protection of the most vulnerable children and the rights of all other children in the world. The statement has the outlined characteristics:
- Improving health. UNICEF states that all children, irrespective of their conditions or vulnerabilities have a right to survive and thrive. The organization works hard to satisfy this need by promoting health initiatives that improve the condition of children wherever they are. Some of the health-related areas that the institution directs its resources for the benefit of children include meeting the nutrition needs, supporting early childhood development, immunization, promoting hygiene and sanitation, and support for HIV/Aids programs. With these survival initiatives, UNICEF has been on the front foot in ensuring children have the best health possible globally.
- Improving communities. The inclusion of this characteristic in the mission statement of UNICEF is in line with the recognition that children do not live in isolation. The organization understands that the rights and other needs of the children are largely influenced by other social factors, and that is why UNICEF goes further to initiate projects that also improve the overall conditions of communities where these children are. For instance, some of these comprise environmental programs geared towards the improvement of the deteriorating conditions to give rise to better ones where children can thrive. UNICEF labels these efforts as environmental sustainability, whose impacts percolate in all spheres of communities.
- Exceeding expectations. UNICEF is perhaps one of the organizations that doe more than the public would expect. The reason for this is because UNICEF does not limit its wok to satisfying the immediate needs of its beneficiaries who are the children. Instead, the establishment is all about paving way for a future where the rights of the children will be highly respected. The company incorporates programs that target to not only weave maternal needs to those of the children but also empower other people to acknowledge and recognize these rights as well. Additionally, UNICEF Social Inclusion, Policy, and Budgeting is another aspect that illustrates the lengths the organization can go to create a better economic and social environment that works for the interests of the children.
UNICEF’s vision statement is “to create a world where the rights of every child are realized.” The statement draws attention to the impacts the organization desires to have on children irrespective of where they are. It also shows that UNICEF looks to be the propeller of events that lead to the realization of the rights of children. The statement has these points:
- Global influence. As a UN body, UNICEF shows that it does not settle on any specific location. Instead, the organization wants its presence to be felt everywhere with disadvantaged children. The resolve to trickle its benefits in all countries across the globe reveals the selflessness nature of the organization. What this means is that UNICEF spares no resources when it comes to reaching out to those in need.
- Drive realization of the right of every child. Based on UNICEF, there is no room for favoritism in its line of work. The organization is very active across the globe as shown in the first point of the vision statement to ensure that it reaches the children in any location. By emphasizing on the right of every child, UNICEF declares that all human life matters notwithstanding all other factors.
UNICEF core values comprise “care, respect, integrity, trust, and accountability.” These are the five elements that drive UNICEF as they make up the foundation and guide of all the operations of the organization.
At the basic level, UNICEF calls for absolute care, a practice that enables everyone affiliated with the organization to recognize that children need protection based on their rights. To ensure it continues with this mandate, there is a need for everyone to value the contributions made by the diverse UNICEF workforce. Combining respect with the will to do the right things, and a sense of trustworthiness among all stakeholders is what enables UNICEF to be proud that it can deliver good work to children. The confidence is perfected when everyone, including the management own responsibilities. In particular, the ability of UNICEF to enforce these values has made it an outstanding global organization for children’s rights.
- Horton, R. (2004). UNICEF leadership 2005–2015: a call for strategic change. The Lancet, 364(9451), 2071-2074.
- Kopaneva, I. M. (2019). Left in the dust: Employee constructions of mission and vision ownership. International Journal of Business Communication, 56(1), 122-145.
- Kreutzer, R. T. (2019). Vision, Mission, and Goals. In Toolbox for Marketing and Management (pp. 33-48). Springer, Cham.
- Lin, Y., & Wise, N. (2017). Reassessing airline mission statements to address changing trends and contemporary components of importance, a content analysis. PROCEEDINGS BOOK, 392.
- Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Organizational Dynamics, 39(4), 316.
- Niles, C. (2007). Young child survival and development.
- Oestreich, J. E. (1998). UNICEF and the Implementation of the Convention on the Rights of the Child. Global Governance, 4, 183.
- Palmer, A. C., Diaz, T., Noordam, A. C., & Dalmiya, N. (2013). Evolution of the child health day strategy for the integrated delivery of child health and nutrition services. Food and nutrition bulletin, 34(4), 412-419.
- Plan, P. (2015). Mission & Vision. Retrieved from.
- Rios-Kohn, R. (1996). The Impact of the United Nations Convention on the Rights of the Child on UNICEF’s Mission. Transnat’l L. & Contemp. Probs., 6, 287.
- Skelton, T. (2007). Children, young people, UNICEF, and participation. Children’s Geographies, 5(1-2), 165-181.
- Thylefors, B. I. (1998). Prevention of blindness: WHO’s mission for vision.
- UNICEF – About.
- Union, A. (2016). Africa Health Strategy 2016–2030. Addis Ababa: African Union.
- Wolfson, L. J., Gasse, F., Lee-Martin, S. P., Lydon, P., Magan, A., Tibouti, A., … & Okwo-Bele, J. M. (2008). Estimating the costs of achieving the WHO-UNICEF Global Immunization Vision and Strategy, 2006-2015. Bulletin of the World Health Organization, 86, 27-39.
- World Health Organization. (2001). Vision 2020: the right to sight (No. SEA-Ophthal-118). WHO Regional Office for South-East Asia.
- World Health Organization. (2005). GIVS: global immunization vision and strategy: 2006-2015 (No. WHO/IVB/05.05). World Health Organization.
- Yilmaz, S. E., & Cetinel, E. (2016). Ethics Projections in Vision and Mission: Fortune 500 the Case of Turkey. International Business Research, 9(5), 25-35.