Urban Outfitters Mission and Vision Statements Analysis
Urban Outfitters mission statement is “to
build a strong emotional bond with the customer. To do this we must build
lifestyle environments that appeal emotionally, and offer fashion correct
products on a timely basis.” The statement comprises of the following
primary components:
Distinguished quality
and services
Exceeding expectations
To meet the needs of the first component,
Urban Outfitters ensures that it only supplies its customer with the top of range brands and at the most
competitive rates. The goods stocked by this company are top-rated, whether for
men or women or falling in the beauty, accessories or any other categories. In
fact, the company does more to assure satisfaction among its clients by
offering them returns and exchanges options for any items that fall below their
expectations.
Urban Outfitters tops the list of Lifestyle retail corporations globally with its dynamic and globally focused business model. The company has a great awareness of what it takes to run a multinational business through its mission and vision statements. Ever since its foundation in 1970, Urban Outfitters has excelled in meeting the expectations of its customers leading to its progressive expansion.
The corporate mission and vision statements have been crucial in this growth process of Urban Outfitters. They have enabled the company to identify where it wants to be in the future and strategies of getting there. This is what is expected of a corporate vision and mission statement respectively.
In this case, analysis, the vision of the company to become the lifestyle leader comes out clearly. In addition, the company reveals how it seeks to tap on emotions and other appeals to satisfy its clients. Urban Outfitters also consider its core values critical because they improve its capability to achieve the mission and vision.
Vision
Statement
There is no official vision statement for
Urban Outfitters yet. However, the company indicates that it is “dedicated
to inspiring customers through a unique combination of product, creativity and
cultural understanding.”
This statement is a reflection of
everything that Urban Outfitters works for. It represents what the company
strives to be known for – glamming the lives of its customers. In response to
this, Urban Outfitters virtually covers all the needs of the clients in
the clothing and home collections segments.
Core
Values
Urban Outfitters core values comprise “customer
loyalty, diversity, creativity, and honesty.” This company has one of the
best cultures in the industry.
The core values are responsible for the
creation of this friendly and welcoming culture, which has seen Urban
Outfitting rise as one of the trendiest players in the fashion sector with more
200 stores globally.
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