Virgin Media Mission and Vision Statement Analysis

Virgin Media is a British telecommunications company that offers a range of services, including broadband internet, television, and telephone services. It was founded in 2006 through the merger of NTL, Telewest, and Virgin Mobile UK. Virgin Media has a strong presence in the UK, with millions of customers across the country. The company is known for its fast and reliable broadband speeds, as well as its innovative television and on-demand services.

Virgin Media Mission Statement

Virgin Media’s mission statement is: “Sure, we do amazing stuff. But it’s what we’re here for and what we stand for that’s particularly, well … amazing.”

Virgin Media’s mission statement is a statement of purpose that highlights the company’s focus on both its products and services as well as its underlying values and principles. The statement suggests that while the company does provide innovative and impressive products and services, it believes that what truly sets it apart is its commitment to a broader set of values.

The statement implies that Virgin Media is not just focused on making money but is also committed to making a positive impact on society. The word “amazing” is used twice in the statement, emphasizing the company’s ambition to be exceptional in both what it does and what it stands for.

By focusing on what it stands for, Virgin Media is positioning itself as a company with a sense of purpose beyond mere profit-making. The statement suggests that the company sees itself as a force for good and that its products and services are designed to reflect this ethos. Overall, the mission statement seeks to convey that Virgin Media is a company that values innovation but also prioritizes its social and ethical responsibilities.

Virgin Media Vision Statement

Virgin Media’s vision statement is: “To use our know-how, our talented people, and a little Virgin Media magic to prove that digital makes good things happen – for people, businesses, and communities right across the UK and Ireland.”

Virgin Media’s vision statement outlines the company’s aspirations and goals for the future. The statement suggests that Virgin Media wants to leverage its expertise, talented employees, and unique approach to digital technology to make a positive impact on people, businesses, and communities throughout the UK and Ireland.

The phrase “a little Virgin Media magic” is used to convey the company’s belief in its own ability to create innovative and exciting digital solutions that have a transformative effect on society. The use of the word “magic” suggests that Virgin Media sees itself as a company capable of achieving results that are truly remarkable and unexpected.

The statement also highlights the company’s commitment to using digital technology to create positive outcomes for a wide range of stakeholders, including individuals, businesses, and communities. This suggests that Virgin Media sees itself as more than just a provider of digital services but also as a partner and collaborator with the communities it serves.

Shortly, the vision statement presents a positive and optimistic outlook for the future, positioning Virgin Media as a company that is dedicated to using its expertise and resources to create meaningful change in the world.

Virgin Media Core Values

Virgin Media’s core values are: “Insatiable Curiosity, Delightfully Surprising, Heartfelt Service, Smart Disruption, Straight Up, and Red Hot Relevance.” Here’s a closer look at each value and what it means:

  • Insatiable Curiosity – We’re adventurous and inventive, and we never stop questioning – “What if?”, “Why not?” – so we never miss a trick.

This value reflects Virgin Media’s emphasis on innovation and creativity. It suggests that the company is constantly questioning the status quo and exploring new ideas and possibilities.

  • Delightfully Surprising – We look for unexpected ways to delight. We love connecting with people. We believe thoughtful little touches add up to a big difference. 

This value highlights Virgin Media’s focus on delivering exceptional customer experiences. It suggests that the company strives to go above and beyond expectations and to create memorable moments for its customers.

  • Heartfelt Service – If it matters to you, then it matters to us. We’re warm, inclusive, and down to earth. We care about our customers and each other. 

This value reflects Virgin Media’s commitment to treating its customers and employees with respect and empathy. It suggests that the company values inclusivity and human connection.

  • Smart Disruption – We’re not afraid to go our own way, challenge the rules and swerve the norms to find new and exciting ways to punch above our weight.

This value reflects Virgin Media’s willingness to take risks and challenge the norms. It suggests that the company is not afraid to pursue innovative solutions, even if they are unconventional.

  • Straight Up – We’re honest, decent, and straight-talking. We stick up for what’s right – and hold our hands up if we get it wrong.

This value emphasizes Virgin Media’s commitment to honesty and integrity. It suggests that the company values transparency and accountability.

  • Red Hot Relevance – We’re spirited, brave, and progressive. We stand out in a world of the same-same.

This value reflects Virgin Media’s focus on staying relevant in a fast-paced, ever-changing world. It suggests that the company is agile and adaptable, and willing to embrace new ideas and approaches.

Overall, Virgin Media’s core values emphasize innovation, customer service, integrity, and agility. These values are designed to help the company build a culture of excellence and to differentiate itself in a competitive marketplace.

Virgin Media Mission Statement History

Here’s a mission statement history of Virgin Media grouped by year, starting with the most recent:

  • 2021 – present

“Sure, we do amazing stuff. But it’s what we’re here for and what we stand for that’s particularly, well … amazing.”

This mission statement emphasizes the importance of the values and purpose that guide Virgin Media rather than simply the products and services it provides. It suggests that the company is focused on making a positive impact on the world rather than simply generating profits.

  • 2018 – 2020

“To inspire people to do more, be more, and have more through the power of connectivity.”

This mission statement highlights the importance of connectivity and its role in empowering individuals and businesses. It suggests that Virgin Media sees itself as more than just a provider of digital services but as a partner in helping people achieve their goals and aspirations.

  • 2014 – 2017

“To be the most recommended provider and to put the customer at the heart of everything we do.”

This mission statement emphasizes the importance of customer service and satisfaction. It suggests that Virgin Media is committed to building strong relationships with its customers and to providing them with the best possible experience.

  • 2006 – 2013

“To provide our customers with the best value entertainment, communications, and internet experience through delivering innovative content and unbeatable service.”

This mission statement reflects Virgin Media’s focus on providing high-quality, innovative digital services to its customers. It suggests that the company is committed to staying at the forefront of the industry and delivering exceptional value to its customers.

Overall, these mission statements highlight Virgin Media’s commitment to innovation, customer service, and making a positive impact on the world. They also reflect the company’s evolution over time as it has grown and expanded its services and offerings.


Virgin Media is a telecommunications and media company that has been committed to providing innovative and high-quality digital services to its customers since its inception. Its vision and mission statements reflect the company’s focus on customer service, innovation, and making a positive impact on society. 

Over the years, Virgin Media has evolved its mission statement to reflect changes in the industry and its own growth, but it has remained true to its core values of curiosity, surprise, service, disruption, honesty, and relevance. As a result, Virgin Media has become a trusted provider of digital services, known for its exceptional customer service and innovative solutions.

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