Volkswagen does
not have an official mission statement. However, its goal is “to offer attractive, safe and
environmentally sound vehicles which can compete in an increasingly tough
market and set world standards in their respective class.” This company
goal represents everything the firm does to advance towards its vision. Its
emphasis is on maintaining a quality that out wins all other competitors in all
facets. The statement has these key components:
Distinguished quality
Exceeding expectations
Through the
first component, Volkswagen indicates the primary reason why it has been at the
top for over 80 years. All the cars are designed to perfection to offer the
best driving experience. For instance, the Atlas
Cross Sport and the Arteon are some of the latest any customer would
want to have. In addition, VW extends its presence to other aspects including
its wide involvement in the sporting sector through support and sponsorship. It
also exceeds its expectations in its empowerment programs such as classroom
support across American and world.
Volkswagen, popularly known as VW, is a leading automaker based in Germany and has been operating at the top level since 1937. The consistency of VW in what it does comes down to mission and vision statements that are a perfect fit for the business.
A corporate vision statement highlights where a business what to be in the future in terms of growth and development, while a corporate mission statement describes the strategies that are appropriate to fuel this development. In this case of VW, the vision statement of the company is on how it exploits its expertise in auto designs to improve the world.
The mission statement adds to this by emphasizing on properties that make its vehicles ideal in the modern markets. In addition, VW has overly relied on its core values to remain at the top of its game. This shows the difference that going for the appropriate corporate statements and values can have on the progressiveness of a business.
Vision Statement
Volkswagen
vision statement is “to make this world
a mobile, sustainable place with access to all the citizens.” The focus of
this company in this statement is initiating mobility changes across the world
through its products. The statement has the following components:
Global reach
Improve mobility and sustainability
VW has proven
its ability to reach people across the globe through its expansion. Today,
these German
machines are available in virtually all parts of the world. In addition,
they are also adapted to the different environments, a design that enables VW
to meet the mobility and sustainability demands irrespective of where vehicles
are used.
Core Values
Volkswagen core
values comprise “accountability,
teamwork, servant’s attitude, and integrity.” The popularly of this company
confirms that it diligently serves and satisfies the needs of all its
customers. This is among the various practices that VW is known for, together
with being a responsible corporation due to its core values. The company has
also managed to withstand both internal and external challenges in its business
because of how it values teamwork and doing things right.
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