What is Domino’s Slogan? (Meaning, History, + More)

What is Domino's Slogan

It’s hard to imagine Domino’s Pizza without its famous slogan. But what does it really mean, and how did it come to be? 

In this guide, we’ll answer these questions and more as we dive into the origins and significance of Domino’s Slogan. So, keep reading to learn more!

What Is Domino’s Slogan?

Domino’s slogan is “Oh yes, we did.” It’s a catchy phrase that has become synonymous with the pizza chain. You may have heard it in their commercials or seen it in their advertising materials. The slogan is meant to convey a sense of confidence and pride in their products and services.

The slogan is a play on the phrase “Oh no, you didn’t,” which is often used in response to someone doing something unexpected or surprising. So, Domino’s is essentially saying, “Yes, we did something amazing,” and encouraging customers to try their pizza and see for themselves.

It’s a clever marketing tactic that has helped to distinguish Domino’s from its competitors.

What Does Domino’s Slogan Mean?

Domino’s slogan, “Oh yes, we did,” is not just a catchy phrase. It also reflects the company’s commitment to innovation and improvement. It suggests that Domino’s is always looking for new ways to improve its products and services and that it is not afraid to take risks in order to do so.

For example, in 2008, Domino’s introduced its Pizza Tracker, which allows customers to track the status of their order from the moment it’s placed until it’s delivered. 

In 2015, the company launched its “Domino’s AnyWare” initiative, which allows customers to order pizza using a variety of devices and platforms, including smartphones and even smartwatches.

Overall, Domino’s slogan represents the company’s willingness to take risks and push boundaries to deliver a better pizza experience for its customers.

When Did Domino’s Change Its Slogan?

Domino’s changed its slogan in December 2009 after Patrick Doyle became the company’s new CEO. The change was prompted by negative feedback and complaints from customers, who were unhappy with the quality of the company’s pizza.

Doyle recognized that the company needed to make significant changes in order to improve its products and services and regain the trust of its customers. As part of this effort, he decided to change the company’s slogan to better reflect its commitment to innovation and progress. 

The new slogan, “Oh yes, we did,” was introduced in a series of advertising campaigns and quickly became a popular catchphrase. 

Why Did Domino’s Change Its Slogan?

Domino’s changed its slogan in response to negative feedback and complaints from customers. The company had been struggling with declining sales and an increasingly negative reputation due in part to concerns about the quality of its pizza.

In order to address these issues and regain the trust of its customers, the company decided to make significant changes to its products and services. This included changing its recipe for pizza, improving its delivery times, and introducing new menu items.

As part of this effort, the company also decided to change its slogan. The new slogan, “Oh yes, we did,” was intended to emphasize the company’s commitment to innovation and progress and to signal to customers that it was serious about making changes to improve its products and services.

What Are Domino’s Previous Slogans?

Domino’s has had several previous slogans over the years, although they have been somewhat inconsistent and have changed regularly. Some of the company’s previous slogans include:

  • “You Got Thirty Minutes”
  • “Get the Door. It’s Domino’s.”
  • “Domino’s. The Pizza Delivery Experts”
  • “Good and Good for You”

In addition to these slogans, Domino’s has also experimented with various other marketing campaigns and slogans over the years, such as the “Avoid the Noid” campaign in the 1980s.

What Is Domino’s First Slogan?

Domino’s first slogan was “Avoid the Noid.” This slogan was introduced in 1986 as part of a promotional campaign that featured a character called the Noid.

The Noid was a mischievous character who tried to prevent customers from enjoying their Domino’s pizza. The campaign encouraged customers to “avoid the Noid” by ordering their pizza from Domino’s and having it delivered quickly and efficiently.

While the “Avoid the Noid” slogan is no longer in use, it remains an important part of Domino’s history and is still remembered fondly by many longtime customers and fans of the brand

What Is Domino’s Mission Statement?

We’ve covered the details of Domino’s mission statement in a separate blog post. To get the full scoop on Domino’s mission and values, check out our post here

There, you’ll learn more details about the company’s values and priorities, as well as how they guide the decisions that Domino’s makes each day.


Domino’s is one of the most popular pizza chains in the world, and its current slogan — “Oh yes, we did” — reflects the company’s commitment to innovation and progress. It’s been in use since 2009, but the company has had a number of other slogans over the years since its original tagline, “Avoid the Noid,” in 1986.

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