Home Depot is one of the world’s leading home and business improvement retailers, providing customers with a wide selection of products and services to help make their lives easier.
When it comes to Home Depot, you can’t help but think of the iconic orange logo that stands out from the crowd. But Home Depot’s identity extends beyond the logo. Home Depot also has a signature slogan that has become synonymous with the brand.
So, in this blog post, we’ll take a look at Home Depot’s slogan, its history and meaning, and how Home Depot has used it to further its brand message.
What Is Home Depot’s Slogan?
Today, Home Depot’s slogan is “How Doers Get More Done.” This phrase was first used in Home Depot’s 2019 advertising campaign and has become Home Depot’s signature slogan for the brand.
What Is the Meaning Behind Home Depot’s Slogan?
The meaning behind Home Depot’s slogan is simple: Home Depot wants to help customers get more done.
This slogan speaks to Home Depot’s target market of DIY-ers and home improvement professionals looking for a one-stop shop to find the tools and resources they need to get their projects done. Home Depot wants customers to know that they can trust Home Depot to provide the best products and services so they can get more done.
In other words, Home Depot is dedicated to helping people achieve their home improvement goals, and this slogan reflects Home Depot’s mission. So, this is what Home Depot’s slogan is all about.
What Was the First Home Depot Slogan?
When Home Depot first opened its doors in 1978, it did not have a slogan. Home Depot’s first slogan was “Where low prices are just the beginning.” This phrase was first used in Home Depot’s 1993 advertising campaign and quickly became Home Depot’s slogan for the next 8 years.
What Slogans Has Home Depot Used in the Past?
Since Home Depot first introduced its slogan in 1993, it has gone through several iterations over the years.
In 2001, Home Depot used two slogans: “First in Home Improvement” and “Driving down the cost of Home Improvement.” By highlighting Home Depot’s commitment to providing the best products and services at the lowest prices, Home Depot aimed to position Home Depot as a leader in Home Improvement.
In 2003, Home Depot changed its slogan to “You can do it. We can help”, which was Home Depot’s way of emphasizing Home Depot’s readiness to help customers in any way they can. Home Depot wanted to show customers that Home Depot was more than just a place to shop but Home Depot was also a partner in helping customers achieve their Home Improvement goals.
In 2009, Home Depot shifted its focus from Home Improvement projects to providing affordable goods. Introducing Home Depot’s “More saving. More doing” slogan, Home Depot aimed to help people save money while encouraging them to bring any idea they have to life.
Finally, in 2019 Home Depot changed its slogan to “How doers get more done,” which Home Depot has used ever since.
Why Was Home Depot’s Slogan Changed?
In 2019 Home Depot replaced its previous slogan, “More Saving. More Doing”, with the current slogan, “How Doers Get More Done.”
The reason for the change was Home Depot’s focus on transforming the Home Depot shopping experience for customers. Since Home Depot’s customers are ‘doers’ who like to ‘do it themselves,’ Home Depot wanted to show that Home Depot is more than just a place to shop.
What Is Home Depot’s Logo?
Home Depot’s logo is a bright orange box with Home Depot written in white letters. Home Depot first introduced this logo in 1984 to provide an instantly recognizable visual for Home Depot’s brand. The bright orange box has since become Home Depot’s signature logo and an iconic symbol for Home Improvement enthusiasts around the world.
However, it’s not a coincidence that the orange color dominates Home Depot’s log. Don Watt, the one who designed Home Depot’s logo, used orange with the intent to influence the psychology of Home Depot’s target audience and make Home Depot stand out from the competition.
Orange is a color associated with energy and enthusiasm, two qualities Home Depot wants its customers to associate with Home Depot. So, to Home Depot, the orange color of Home Depot’s logo is more than just a color choice — it’s Home Depot’s way of telling Home Improvement enthusiasts that Home Depot is here to help get their projects done.
The current Home Depot slogan, “How Doers Get More Done,” perfectly encapsulates Home Depot’s mission of making Home Improvement accessible and achievable for everyone. With its iconic orange logo, Home Depot has become a leader in Home Improvement and a trusted partner for Home Improvement enthusiasts. So, if you’re looking for Home Improvement supplies and solutions, Home Depot is the place to go.
Hopefully, you found this blog post insightful. Thank you for reading!