What Is Target Slogan? (The True Meaning + A Brief History)

Target is a retail giant that has been around since 1902. You’ve probably heard their slogan, “Expect More. Pay Less.” But do you know what it really means? In this blog post, we will explore the history and meaning of Target’s famous slogan. We will also take a look at the company’s logo and see where it came from. Stay tuned for an in-depth look at one of America’s favorite retailers!

What Is Target Slogan?

Target’s slogan, “Expect More. Pay Less.” has been around since 1994 and is one of the most recognizable slogans in the retail world. It’s a simple yet powerful message that speaks to Target’s mission statement and core values of great customer service and low prices. The slogan has been tweaked over the years, but it still holds true to its original message.

What Is the History Behind Target Slogan?

Target has been around since 1902 and is one of the oldest department stores in America. Originally, it was called Goodfellow Dry Goods and was located in Minnesota. In 1962, the store changed its name to Target and opened its first store in Roseville, Minnesota. Since then, the store has expanded to become a multi-billion dollar business with over 1,900 stores across the U.S.

In 1994, Target unveiled its current slogan, “Expect More. Pay Less.” which has become a part of the company’s identity. The slogan embodies Target’s commitment to providing customers with quality products at affordable prices.

What Is the New Target Tagline?

The new Target motto is “What we value shouldn’t cost more,” which was introduced in 2018. This tagline is a modern version of the original “Expect More. Pay Less” slogan, and it reflects Target’s core values of providing customers with quality products and services at affordable prices.

However, Target has also been known for a commercial from the early 2000s which used a song called “Don’t stop living in the red.”

The tagline is featured in the company’s logo and marketing materials, and it is a reminder to customers that they can expect more from Target without having to pay more.

What Does Target’s Tagline WWABD Mean?

Target’s tagline WWABD stands for “What Would a Badass Do?” Target’s employees use this motto as a common expression. It was first introduced during the holiday season. WWABD means that the staff is committed to offering a high-quality service, especially during the busiest time of the year.

Remember that this phrase is not an official Target slogan. Target staff members use it during the hiring process for seasonal workers. Did you know that Target hires more than 130,000 workers each year to help out in the stores during the holidays?

What Is the Target Logo?

The Target logo is a three-ringed circle with the word “Target” written in white. The rings represent Target’s commitment to style, value, and convenience.

The Target logo symbolizes the company’s aim to offer products that are “in target” or exactly what their customers want. The bullseye design also represents the company’s commitment to accuracy and precision in all aspects of its business.

Who Introduced the Target Logo?

The Target logo was introduced in 1962 as part of the establishment of Target. It was designed by graphic designer Lippincott & Margulies and has been a part of the company’s branding ever since. The original logo featured the words “Target Stores” in a red-and-white color scheme.

Over the years, Target has slightly tweaked its logo to reflect changes in the company’s branding. In 2008, the words “Target Stores” were removed from the logo, and the font was changed to a bolder typeface.

Wrapping It Up

Target is one of America’s favorite retailers, and its iconic logo is a symbol of excellent customer service and low prices. It’s no wonder why Target is so successful! Overall, Target’s slogan has evolved over the years better to reflect the company’s core values and mission statement. It stands for a commitment to providing customers with quality products at affordable prices and has become a part of the company’s identity. Whether it’s “Expect More. Pay Less” or “What We Value Shouldn’t Cost More,” Target’s slogan is a reminder to customers that they can expect more from the company without having to pay more for it.

Hope you found this article helpful, and please let us know if you have any other questions about the Target logo. Thank you for reading!