Who Owns Crumbl Cookies? (A Comprehensive Guide)

Who Owns Crumbl Cookies

Are you a fan of Crumbl Cookies? If so, you might be curious about who owns this popular cookie franchise. In this comprehensive guide, we’ll explore the ownership of Crumbl Cookies, from its humble beginnings to its current status as a nationwide sensation. So, if you’re ready to satisfy your curiosity and learn more about who owns Crumbl Cookies, keep reading!

Who Owns Crumbl Cookies?

Crumbl Cookies is currently owned by its co-founders, Sawyer Hemsley and Jason McGowan. These two entrepreneurs, who happen to be cousins, launched the gourmet cookie business in 2017 from their hometown in Logan, Utah. Since then, they have overseen its rapid expansion to over 600+ bakeries across the United States. 

With their innovative rotating menu of delectable cookie flavors and exceptional cookie delivery service, Hemsley and McGowan have cemented their ownership of one of America’s fastest-growing cookie franchises.

Who Is the CEO of Crumbl Cookies?

Crumbl Cookies is helmed by Jason McGowan as CEO and Sawyer Hemsley as COO.

As CEO, McGowan oversees the company’s day-to-day operations, including its rapid expansion, product development, and marketing efforts. His background in technology has also allowed him to streamline and optimize the company’s business operations. 

Meanwhile, as COO, Hemsley focuses on building the brand, overseeing the company’s branding and marketing strategies, and ensuring that all aspects of the company’s operations are running smoothly. 

Together, this dynamic duo has built one of America’s most successful cookie franchises, earning a reputation for its innovative approach to cookie-making and its exceptional customer service.

How Was Crumbl Cookies Founded?

Crumbl Cookies was founded by cousins Sawyer Hemsley and Jason McGowan in 2017. According to an interview with Mashed, Crumbl Cookies was originally designed to involve more family members. Hemsley’s mother was supposed to help out with the business while the founders were still studying and working.

However, Jason McGowan and Sawyer Hemsley ultimately took charge of the business and ensured that it got off to a running start. With their combined skills in technology and branding, the cousins focused on perfecting their cookie recipes and creating a unique and memorable customer experience. 

Despite some initial setbacks and failures, they remained committed to their vision and eventually opened their first store in Logan, Utah, in 2017. 

Using high-quality ingredients in each unique batch, they initially served only milk chocolate chip cookies for takeout and delivery. However, they gradually expanded their services to include catering, curbside pick-up, shipping, and more, helping Crumbl Cookies grow into one of America’s fastest-growing cookie franchises.

How Did Crumbl Cookies Become So Succesful?

Crumbl Cookies became successful through a combination of factors, including their unique and delicious cookies, dedication to high-quality ingredients, and innovative business practices. 

However, one of the most significant contributors to their success has been their strong presence on social media platforms like TikTok and Instagram. With over 5.6 million TikTok followers and 2.6 million Instagram followers, Crumbl Cookies has effectively leveraged social media to reach millions of viewers and convert them into loyal customers.  

Crumbl Cookies’ success can also be attributed to their weekly rotating menu, which features limited-time flavors that keep customers coming back for more. This approach not only keeps things interesting for regular customers but also generates buzz and excitement among new and potential customers who want to try the latest flavor of the week.

Is Crumbl Cookies a Franchise?

Yes, Crumbl Cookies operates under a franchise model. As a family-owned business, the company has expanded rapidly in recent years by offering franchise opportunities to local entrepreneurs who want to open their own Crumbl Cookies bakeries. 

Franchising has allowed Crumbl Cookies to expand rapidly. Despite this growth, the company remains family-owned, with Sawyer Hemsley and Jason McGowan owning the majority of the business. 

Is Crumbl Cookies a Public Company?

Crumbl Cookies is not a public company and remains privately owned by Sawyer Hemsley and Jason McGowan. 

Although Crumbl Cookies has not yet gone public, it has achieved remarkable success in a short period of time and is quickly becoming one of the most successful cookie franchises in America. So, it is possible that the company may choose to go public in the future. 


Crumbl Cookies is a family-owned company founded by cousins Sawyer Hemsley and Jason McGowan in 2017. Crumbl Cookies operates under a franchise model and remains privately owned by the two founders. 

If you’d like to know more about other company facts, you can check out our other blog posts on who owns the Cheesecake Factory, who owns Buffalo Wild Wings, and whether Dollar General owns Dollar Tree.

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