Yelp
mission statement is “to connect people with great local businesses.”
Yelp shows that it is dedicated towards provision of reliable options for
clients through its platform. This statement by Yelp is comprised of the
following main points:
Improving
lives
Creating
connections
The
fist component of this mission statement reveals the direct benefit that Yelp
strives to offer all its clients through its website. The company acknowledges the power of
information,
and therefore, it provides an ideal platform where it pools different reviews
about local business on behalf of potential customers and investors. By making this
information available, Yelp gives them a rare opportunity to get a glimpse of
the quality, reliability and trustworthiness of the business before making
connections with them. Such an approach makes life easier for everyone who
interacts with Yelp. All these efforts contribute towards the fulfillment of
the second component of this mission statement. However, the company also goes
an extra mile through its blog talk to enhance these connections.
The mission and vision statements of Yelp are a reflection of what this company does best – creating connections. As a directory service company, it was founded in 2004 and has since diversified its business to include additional services such as online reservation. The company has grown in the last decade as a trustworthy enterprise helping clients and stakeholders make the right choices about different local businesses.
Its mission and vision statements have been crucial in this growth. A corporate vision statement establishes future goals that a company works towards, while a corporate mission statement is all about the strategies that would make these achievements a reality.
In this case analysis, the vision statement of Yelp focuses on being a dependable leader in what it does. On the other hand, the mission statement emphasizes on the professional bonds that it creates between different players in the markets. Yelp also draws a lot from its core values as they indirectly contribute to its continued development.
Vision Statement
Yelp
is yet to publish a vision statement in its site. However, the activities of
the company are proof that it seeks to “lead in enriching the lives of both
consumers and local business owners.” There are numerous ways that Yep
continues to advance this vision.
Since
its foundation, Yelp has positioned itself as the leading platform where
clients can post their reviews and create links to help others discover local
businesses in America. The company has established comprehensive terms of
service together with content
guidelines
to ensure that it regulates the quality of information that it provides. Such
control asserts its leadership trait in this industry.
Core Values
Yelp
core values comprise “be unboring, be tenacious, play well with others, be
authentic, and protect your source.” The presence of these guiding
principles distinguishes Yelp as a model that sets pace for other players in
the sector.
The
management remains at the frontline to enforce these values and preserve the
supportive culture that characterize Yelp. In this way, this company stays
competitive and one of the most sought-after enterprises.
References
Cady, S. H., Wheeler, J.
V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: what do
they say? Organization Development Journal, 29(1).
Kenny, G. (2014). Your
company’s purpose is not its vision, mission, or values. Harvard Business
Review. Sep, 3.
Klemm, M., Sanderson, S.,
& Luffman, G. (1991). Mission statements: Selling corporate values to
employees. Long-range planning, 24(3), 73-78.
S Eric Anderson., &
Brad Jamison. (2015). Do the top US corporations often use the same words in
their vision, mission and value statements? Journal of Marketing and
Management, 6(1), 1.
Sørensen, J. B. (2002). The
strength of corporate culture and the reliability of firm performance. Administrative
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