Yeti mission statement is “build the
cooler we’d use every day if it existed.” Quality is the primary target of
this statement. It can be expanded using two components:
Premier products
Improving lives
The founders of this company explicitly
state that they were motivated by the frustrations of unreliable coolers and
outdoor accessories. Yeti is the
solution to these flaws as the firm launched designs sturdy enough
to withstand the harshest abuses during a wild adventure. The company is
proud to state that its products are the modern yardstick for all other related
items by competitors. With such tools, Yeti believes that its customers are
free to enjoy and explore the unknown with minimal worries of contamination of
their provisions. This is because Yeti coolers are reliable and give one a run
for their investments.
The rise of Yeti, an Austin-based
manufacturer, was prompted by the demand for durable and reliable
products for outdoor adventures. The mission and vision statements of this
company stress the satisfaction of personal needs in reference to outdoor
coolers and related accessories. The 2006 founded company, therefore, came to
offer lasting solutions to the existing gap in this market. A corporate vision
statement defines where a company wants to be in the future. A corporate
mission statement complements it by strategizing how to achieve the desired
future.
In this case analysis of Yeti, the vision
statement is all about making outdoor experiences worthwhile. On the other
hand, the mission statement talks about the availability of coolers that meet
all the needs of an outdoor enthusiast. The core values influence the yeti’s
attitude towards its business. That is why it has maintained top qualities that
align with its mission and vision.
Vision
Statements
Yeti vision statement is to treat all its
clients to the ideal outdoor experiences that they long for. While this is clear
about the ambitions of Yeti, it is yet to publish the vision statement.
The stories about the robustness of the
items that Yeti manufactures proves that they are not limited to any
environment. The company has specialized
tools for any wild experiences that one would wish for. Its team of experts
ensures that these products are tested to leave the customer awed and free to
indulge.
Core
Values
Yeti core values include “unwavering
strive for improvement, authentic and innovation, prioritizing, be responsive,
and cooperation.” These are the principles that make Yeti a winning brand.
They spread a culture of unity and productivity.
References
Brătianu,
C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A
comparative analysis of the top 50 US companies. Management &
Marketing, 3(3), 19-38.
Kannan‐Narasimhan, R., & Lawrence, B. S. (2018).
How innovators reframe resources in the strategy‐making process to gain innovation
adoption. Strategic Management Journal, 39(3), 720-758.
Kenny,
G. (2014). Your company’s purpose is not its vision, mission, or values. Harvard
Business Review. Sep, 3.
Mullane,
J. V. (2002). The mission statement is a strategic tool: when used
properly. Management Decision.
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Eric Anderson & Brad Jamison. (2015). Do the top US corporations often use
the same words in their vision, mission and value statements? Journal
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