Zara Mission and Vision Statements Analysis

Zara mission statement is to “give customers what they want, and get it to them faster than anyone else.” Such a simplistic, concise, and straightforward statement shows why this company has been so fruitful. It has the following parts:

  1. Distinguished products
  2. Improving lives

Zara is more concerned with the likes and interests of its clients rather than simply pushing fashions in the market. That is why the company dedicates more time to learn about these ‘wants,’ to inform the designs of its products. Unknown to many competitors, this is what makes Zara brand unrivaled. The company has also learned that by meeting the demands of the clients when needed, it improves their lives and creates loyalty. Hence, they have come with a survey opportunity that will benefit both you and the company. The unique supply chain adopted by Zara to increase the speed of delivering new products faster has made it a darling in the Spanish and global markets.

Introduction

The mission and vision statements of Zara Apparel Corporation reveal the unwavering passion and determination of the company to be the leading fashion brand globally. Zara has been specializing in virtually all types of fashions including shoes, clothing, perfumes and other beauty wears, and numerous accessories since 1974. The mission and vision statements of this company have been crucial in the growth and popularity it has amassed so far.

Through its vision statement, Zara has a future goal that it works for. Specifically, it falls within the environmental and social development realms. The company advances through its developmental path due to the strategies laid out by its mission statement. The focus is to implement a model that meets the needs of all the customers wherever they are faster. Another critical factor for Zara is its core values. They are principles that continue to influence the internal organization and attitudes towards its vision and mission statements.

Vision Statement

Zara vision statement is “to contribute to the sustainable development of society and that of the environment with which we interact.” Its main parts include:

  1. Developing society
  2. Improving the environment

Through its corporate social responsibility, Zara keeps demonstrating its responsibility to improvement of the lives of people. Moreover, the company also supports a wide range of environmentally-conscious programs to support the stability and preservation of natural resources.

Core Values

Zara core values include “beauty, clarity, functionality, and sustainability.” The company uses these as the guiding principles in its operations.

As a fashion company, Zara acknowledges the importance of fostering progressive cultures to stay alert and updated with market demands.

ZARA Mission Statement History

ZARA has indeed undergone changes in its mission statement over time, reflecting the company’s evolving goals and strategies. Let’s take a look at the mission statement history of ZARA, grouped by year from newest to oldest:

  • Current Mission Statement (2018 – Present):

Give customers what they want, and get it to them faster than anyone else.

ZARA’s current mission statement places a strong emphasis on customer satisfaction and speedy delivery, highlighting the brand’s commitment to meeting customer demands promptly and efficiently.

  • 2012 – 2018

To satisfy the desires of our customers in terms of design, quality, price, and availability.

From 2012 to 2018, ZARA’s mission statement revolved around satisfying customer desires in terms of design, quality, price, and availability. This statement reflects ZARA’s dedication to offering fashionable products at affordable prices while maintaining high-quality standards and ensuring product availability.

  • 2007 – 2011

Through innovation, we create new products and new markets at an incredible pace.

Between 2007 and 2011, ZARA’s mission statement emphasized innovation as a means to create new products and penetrate new markets rapidly. This period marked ZARA’s focus on constantly introducing new designs and staying ahead of the competition through innovative approaches.

  • 1985 – 2006

To offer the latest fashion trends to urban and cosmopolitan men and women who seek quality, style, and design at affordable prices.

ZARA’s mission statement during this period targeted urban and cosmopolitan customers, aiming to provide them with the latest fashion trends that encompassed quality, style, and design at affordable prices. This statement showcases ZARA’s commitment to catering to fashion-conscious individuals while remaining accessible in terms of pricing.

It’s important to note that while ZARA’s mission statement has evolved over time, the overarching focus on customer satisfaction, innovation, affordable pricing, and delivering the latest fashion trends has remained a consistent theme throughout the company’s history. These mission statements demonstrate ZARA’s commitment to meeting customer expectations while adapting to changing market dynamics and consumer preferences.

References

  • Brătianu, C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A comparative analysis of the top 50 US companies. Management & Marketing3(3), 19-38.
  • Cady, S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: what do they say? Organization Development Journal29(1).
  • Ferdows, K., Lewis, M. A., & Machuca, J. A. (2005). Zara’s secret for fast fashion. Harvard Business Review82(11), 98-111.
  • Kopaneva, I., & Sias, P. M. (2015). Lost in translation: Employee and organizational constructions of mission and vision. Management Communication Quarterly29(3), 358-384.
  • Tokatli, N. (2008). Global sourcing: insights from the global clothing industry—the case of Zara, a fast-fashion retailer. Journal of Economic Geography8(1), 21-38.
Visited 3,005 times, 12 visit(s) today

Add a Comment

Your email address will not be published. Required fields are marked *