Zillow Mission and Vision Statement Analysis

Zillow is a popular American online real estate marketplace that was founded in 2006. The company provides a platform for users to search for and list properties for sale or rent, as well as access home value estimates and other real estate data. Zillow has become a widely-used tool for homebuyers, sellers, and renters, with millions of active users and a large database of properties across the United States.

Zillow Mission Statement 

Zillow’s mission statement is: “to give people the power to unlock life’s next chapter.” It implies that Zillow is not just about buying and selling real estate but about helping people move on to the next phase of their lives.

The term “unlock” suggests that Zillow is empowering people to take control of their lives, make important decisions, and move forward with confidence. This could refer to buying a first home, moving to a new city, downsizing, or any other major life transition that often involves real estate.

The phrase “life’s next chapter” emphasizes the idea of change and progression. It implies that life is a journey and that Zillow is there to help people navigate the twists and turns that come with it. This suggests that Zillow is not just a business but a partner in its users’ lives.

Overall, Zillow’s mission statement is both aspirational and practical. It speaks to the company’s larger purpose of helping people achieve their goals and move forward in life while also acknowledging the concrete ways in which it can do so through its online real estate platform.

Zillow Vision Statement 

Zillow’s vision statement is: “To build the largest, most trusted and vibrant home-related marketplace in the world, and we remind ourselves of this almost daily through our aspirational mantra, ‘Turn on imagination. Spark inspiration. Create community.'”

This statement outlines Zillow’s long-term goal for its business, which is to become the leading global marketplace for home-related products and services. The statement emphasizes three key values: size, trust, and vibrancy.

The goal of building the “largest” marketplace implies that Zillow wants to be a dominant player in the industry, with a large and diverse range of products and services available to users. The emphasis on “most trusted” highlights Zillow’s commitment to building a platform that users can rely on for accurate and helpful information.

The statement also emphasizes the importance of creating a “vibrant” marketplace, which suggests that Zillow wants to foster a sense of community and engagement among its users. This could involve features such as forums, social media integration, or other ways to connect users with each other.

Finally, the aspirational mantra “Turn on imagination. Spark inspiration. Create community.” reinforces the company’s commitment to innovation, creativity, and community-building. This statement encourages Zillow’s employees to think beyond the status quo and constantly seek out new ways to improve the platform and serve its users.

Zillow Core Values

Zillow core values sound as follows: “Better Together; Include & Empower; Customers Are Our North Star; Turn on the Lights; Deliver Quality on Time, Every Time; Think Big, Move Fast; Do the Right Thing; and Own It.”

These core values reflect the company’s commitment to collaboration, innovation, customer service, and integrity. Here is a breakdown of each value and what it means:

  • Better Together

This value emphasizes the importance of collaboration and teamwork. Zillow believes that by working together, employees can achieve more and make a greater impact.

  • Include & Empower

This value highlights the importance of diversity and inclusivity. Zillow believes that by embracing different perspectives and empowering all employees, the company can be more innovative and better serve its customers.

  • Customers Are Our North Star

This value reflects Zillow’s focus on customer service. Zillow believes that by putting customers first, the company can build trust and loyalty and ultimately succeed in the market.

  • Turn on the Lights

This value reflects Zillow’s commitment to transparency and information sharing. Zillow believes that by providing employees with access to information and empowering them to make decisions, the company can be more effective and efficient.

  • Deliver Quality on Time, Every Time

This value reflects Zillow’s focus on excellence and accountability. Zillow believes that by delivering high-quality work on time, the company can build trust and credibility with customers and stakeholders.

  • Think Big, Move Fast

This value reflects Zillow’s focus on innovation and agility. Zillow believes that by thinking big and moving quickly, the company can stay ahead of the curve and continue to drive growth.

  • Do the Right Thing

This value reflects Zillow’s commitment to integrity and ethical behavior. Zillow believes that by always doing the right thing, the company can build trust and credibility with customers, employees, and stakeholders.

  • Own It

This value reflects Zillow’s focus on personal responsibility and accountability. Zillow believes that by taking ownership of tasks and projects, employees can achieve better results and make a greater impact.

Zillow Mission Statement History

Here is a brief history of Zillow’s mission statement, grouped by year from newest to oldest:

  • 2021 – present

“To give people the power to unlock life’s next chapter.”

Zillow’s current mission statement emphasizes the company’s focus on empowering users to make important decisions about their lives and move forward with confidence. The statement reflects Zillow’s evolution from a simple online real estate marketplace to a broader platform for home-related products and services.

  • 2018 – 2020

During this time period, Zillow did not have an official mission statement. However, the company did emphasize its commitment to providing a seamless and transparent experience for users, with a focus on innovation and technology.

  • 2015 – 2017

“Build the largest, most trusted, and vibrant home-related marketplace in the world.”

This mission statement reflects Zillow’s focus on becoming the leading global marketplace for home-related products and services. This statement emphasizes Zillow’s commitment to size, trust, and vibrancy, as well as its long-term goals for growth and expansion.

  • 2006 – 2014 

“To help people make smarter decisions about buying, selling, renting, and using real estate by leveraging the power of data and technology.”

Zillow’s original mission statement reflects the company’s core focus on using data and technology to provide users with the information they need to make informed decisions about real estate. This statement emphasizes Zillow’s commitment to innovation, transparency, and customer service.

Final Thoughts

In conclusion, Zillow is a company that has evolved from a simple online real estate marketplace to a broad platform for home-related products and services. The company’s mission statement has also evolved over time, reflecting its changing priorities and goals. 

Today, Zillow’s mission is to give people the power to unlock life’s next chapter, emphasizing the company’s commitment to empowering users and helping them make important decisions about their lives. Zillow’s core values reflect its focus on collaboration, innovation, customer service, and integrity, all of which are essential to achieving its mission. 

Overall, Zillow’s mission and values reflect its vision to become the largest, most trusted, and most vibrant home-related marketplace in the world.

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