Dell’s mission statement is “to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of the Highest quality.” The statement has the following components:
the best customer experience.
To satisfy this component of its mission statement, Dell prioritizes on
providing its customers with products whose quality has been tested and proven.
At Dell, every design goes through a rigorous process to ascertain that it
meets the minimum expected standards. The meticulous culture has distinguished
dell products such as the all-powerful Inspiron
15 Gaming and many others because of the work and precision that
goes into ensuring the customers get maximum experience while using the items.
expectations. Dell does
not settle for anything less than the highest quality as expressed in this
mission statement. The company commits all its resources to produce products
that agree with the changing needs in the consumer market. For instance, the
demand for customizable computers has seen Dell adapt to provide just that,
opening a door to a wide range of technological exploration for the company.
Other than flexibility in satisfying the needs of its customers, Dell also
embraces an innovation-oriented partnership where it helps develop IT skis
through integrated educational programs.
Dell Computer Company has proven that mission and vision statements are the ideal tools whose proper implementation guarantees consistent growth and performance. The focus on being the leader in computer technology has particularly enabled the company to remain focused on its primary goals while adapting to the constantly changing business terrain.
A corporate vision statement directs the business development towards a particular future. In the case of Dell, the vision statement of the company is all about the influence and advancements the company can stimulate in the computer and related accessories sector. A corporate mission statement, on the other hand, highlights the general strategies appropriate for growing a business in line with the vision.
For Dell, its mission states the impacts the company wants to have on the market. The core values incorporated by Dell within this company are also instrumental in the progress of the company towards its vision. They essentially guide the entire organization’s practices and attitudes, and these are critical for the achievement of the goals and objectives of the company as well.
Dell’s vision statement is “It’s the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us– our customers’ needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision — Dell Vision — will be our guiding force. So Dell needs full customer satisfaction. In order to become the most successful computer company, they need the newest technology and loyal customers.” In this statement, Dell outlines its major attitudes and practices that demonstrate it is the leader in the computer technology industry. The statement has the following characteristics.
Interaction. In this
component of the vision statement, Dell underscores the importance of all the
stakeholders that surround the company. For instance, these comprise customers,
investors, and communities. To kindle success, Dell ensures that it creates
healthy relationships with all these entities through quality technology
products and services.
the most successful company.
Dell wants to be the leader in the computer technology industry, and it can
only do so by being unique in how it fully satisfies the needs of its
customers. In fact, the company recognizes that bringing the latest
technological designs is its ingredient for customer loyalty, and
Dell’s core values include “customer-oriented, innovation, results, and integrity.” Dell has consistently maintained a rich corporate culture for over 35 years due to the presence of these guiding principles.
At Dell, the customer is considered the primary influencer of the success in the company. That shows the passion for designing innovations that are not only sensitive but also meet their needs.
While doing so, Dell emphasizes the importance of being result-based as a mark of the accountability of the company to its exceptional standards. While the desire of Dell to win, the company values achieving this in the right way through integrity-driven processes.
Dell Mission Statement History
Dell mission statement remains unchanged through 2020 and 2021
- Anitsal, I., Anitsal, M. M., &
Girard, T. (2013). Retail mission statements: Top 100 global retailers. Academy
of Strategic Management Journal, 12(1), 1.
- Dell – About.
- Fields, G. (2006). Innovation, time,
and territory: space and the business organization of Dell Computer. Economic
Geography, 82(2), 119-146.
- Jones, R. (2010). Corporate
branding: the role of vision in implementing the corporate brand. Innovative
Marketing, 6(1), 44-57.
- King, D. L., Case, C. J., &
Premo, K. M. (2010). Current mission statement emphasis: be ethical and go
global. Academy of Strategic Management Journal, 9(2), 71.
- Kraemer, K. L., Dedrick, J., &
Yamashiro, S. (2000). Refining and extending the business model with
information technology: Dell Computer Corporation. The Information Society,
- Lazonick, W. (2010). Innovative
business models and varieties of capitalism: Financialization of the US
Corporation. Business History Review, 84(4), 675-702.
- Lee, S., Hwang, T., & Lee, H. H.
(2006). Corporate blogging strategies of the Fortune 500 companies. Management
decision, 44(3), 316-334.
- Madu, B. C. (2013). Vision: The
relationship between a firm’s strategy and business model. Journal of behavioral
studies in business, 6, 1.
- Osterwalder, A., Pigneur, Y., &
Tucci, C. L. (2005). Clarifying business models: Origins, present, and future
of the concept. Communications of the Association for Information Systems,
- Sharma, A., Iyer, G. R., Mehrotra,
A., & Krishnan, R. (2010). Sustainability and business-to-business
marketing: A framework and implications. Industrial Marketing Management,
- Teece, D. J. (2010). Business
models, business strategy and innovation. Long range planning, 43(2-3),
- Thomke, S. H., Krishnan, V. V.,
& Nimgade, A. (1998). Product development at Dell Computer Corporation.