Burger King Slogan in 2023

Burger King Slogan in 2023

In this article, you will learn about Burger King, a well-known fast-food restaurant chain that has been around for nearly seven decades. We will discuss the company’s history, menu items, marketing campaigns, and more.

Burger King Slogan

Burger King’s slogan is “Have it your way.” This slogan has been a long-standing tagline for Burger King since 1974. 

It emphasizes the brand’s focus on customization and customer satisfaction, allowing customers to personalize their orders according to their preferences.

Burger King Tagline

Burger King uses the tagline “Taste is King,” which emphasizes the quality and flavor of its food. This tagline implies that Burger King places a high value on the taste of their food and that the quality of its cuisine is the most important aspect of the company. 

The tagline means to convey to customers that Burger King’s food is distinct from the competition and that customers can taste the difference in the quality of their ingredients, cooking techniques, and overall flavor experience.

Burger King Tagline And Slogan History

Burger King has had several taglines and slogans throughout its history. Here is a brief overview:

  • 1957: “Have it your way.”
  • The 1960s: “Burger King, where you’re the boss!”
  • The 1970s: “Aren’t you hungry for a Burger King now?” and “Have it your way.”
  • The 1980s: “We do it like you’d do it” and “The best food for fast times.”
  • The 1990s: “Sometimes you’ve gotta break the rules” and “Get your burgers worth.”
  • The early 2000s: “It just tastes better” and “When you have it your way, it just tastes better.”
  • The late 2000s: “Have it your way” (re-introduced)
  • The 2010s: “Taste is King” and “Be your way.”
  • The 2020s: “Taste is King” (tagline) and “Have it your way” (slogan)

As you can see, Burger King has had several slogans and taglines throughout its history, but many of them have focused on the idea of customization and putting the customer in control of their order. 

The tagline “The Home of The Whopper” emphasizes the brand’s most iconic menu item, while “Have it your way” continues to reinforce the brand’s commitment to customization. The tagline “Taste is King” emphasizes the quality and flavor of the brand’s food.

About Burger King

Burger King is a fast-food restaurant chain that was founded in 1954 in Miami, Florida. The chain is best known for its flame-grilled Whopper sandwich, which has been a staple of the menu since 1957. Burger King operates over 18,000 restaurants in more than 100 countries worldwide, making it one of the largest fast-food chains in the world.

In addition to its signature Whopper sandwich, Burger King’s menu includes a variety of burgers, chicken sandwiches, salads, sides, and desserts. The chain has also introduced a number of limited-time menu items and promotions over the years, including the Chicken Fries, the Impossible Whopper, and various collaborations with popular brands like Coca-Cola, Hershey’s, and Cheetos.

Other Companies Slogans

Find out what slogans other companies use:


In conclusion, Burger King is a well-known fast-food restaurant chain that has been around since 1954. With its iconic flame-grilled Whopper sandwich, Burger King has become a staple in the fast food industry, operating in more than 100 countries around the world. 

Over the years, the company has introduced various menu items and marketing campaigns that have kept its customers engaged and coming back for more. While the company has had various slogans and taglines throughout its history, the emphasis has always been on customer satisfaction and customization. 

With its focus on quality food and unique marketing, Burger King has solidified its place in the fast food industry and continues to be a popular choice for consumers worldwide.

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