Diageo Mission, Vision & Values

Diageo Mission Statement

To fulfil our ambition we know that we must earn the trust and respect of everyone we deal with. That’s why our culture is rooted in a deep sense of our purpose and values. These values underpin our business and guide how we work.

Diageo Vision Statement

Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are in a strong position to achieve this due to our scale, the geographical diversity of our business and our desire to continuously improve our performance.

Diageo Values

  • Passionate about customers and consumers
  • freedom to succeed
  • Proud of what we do
  • Be the best
  • Value each otheralue each other
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Diageo Mission Statement History

Diageo mission statement remains unchanged through 2020 and 2021

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