Black Lives Matter (BLM) Mission Statement 2021 | Black Lives Matter (BLM) Mission & Vision Analysis
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Black Lives Matter (BLM) mission and vision statement explained

Black Lives Matter (BLM) mission and vision statement explained

Black Lives Matter (BLM) is a decentralized non-profit making movement that seeks to engage society with the situations of violence and injustice that black people have been suffering in the US for thousands of years.

Despite it started in 2013 after Trayvon Martin was killed, the recent events triggered by the public murder of George Floyd in hands of the police on May 25, 2020, took the movement to a new level, reaching areas where it had never been before.

George Perry Floyd Jr. was an African American man who had been arrested presumably for passing a counterfeit $20 bill in Minneapolis. While being under police custody on the street, the white officer Derek Chauvin knelt his neck for 8:46 minutes to death. What they didn’t know was that a witness was recording the crime with his mobile phone creating a video that went viral in a matter of minutes, not only throughout the country but also the world

The video was so evident and revealing that it generated outrage throughout the population. The response was sustained and widespread as never before. Demonstrations occurred in all 50 states and DC of the United States even in predominantly white cities and rural communities.

The hashtag #BlackLivesMatter came to be used 17,000 times a day in all kinds of platforms like Instagram and Twitter, but also the fun ones like TikTok. Even celebrities supported the cause online under the hashtag #ShareTheMic. This time it was different, the BLM movement was becoming globally relevant and more racially diverse. Thousands of white protesters as well as multi-ethnical protesters stood next to black activists.

The breeding ground

Several times in the history of the US, African American citizens have suffered from violence and injustice from the state because of their skin color. Cases like Eric Garner and Michael Brown had also received mass media attention. However, Floyd’s was extreme and global, perhaps due to the context that created the breeding ground to make this explosion.

First, there was a video that made the crime very obvious and grotesque. It happened in the Covid-19 pandemic scenario with high levels of unemployment and popular dissatisfaction with the government’s poor reaction and hundreds of thousands of death due to the infection.

Also, George Floyd’s murder was the third of a series of three in a row: Ahmaud Arbery, a 25-year-old man was shot on 23 February in Georgia after a burglary suspect, while Breonna Taylor, a 26-year-old health worker was shot eight times by the police in her flat in Kentucky.

Black Lives Matter (BLM) Mission and vision statements

Black Lives Matter (BLM) is a global humanitarian organization that is present in the US, UK, and Canada. It promotes all kinds of initiatives aiming to include the black people in society, educate and empower them about their rights and make the daily injustices that they go through visible.

Its mission is to Eradicate white supremacy and build local power to intervene in violence inflicted on black communities by the state and vigilantes.

Components of the mission statements:

Eradicate white supremacy: It means that they fight to end with the racist belief that white people are superior or better than the rest of the races justifying dominance over them.

Build local power to intervene in violence inflicted on black communities: By different actions and initiatives, they seek to create awareness among societies about the injustices that the black population goes through in everyday life. In addition to the programs that they hold, they have gained a high level of visibility among social networks and the online universe.

By the state and vigilantes: Besides violence and racism is commonplace in the US, BLM is dedicated to unmasking the systemic violence against innocent black people. This includes working for the unearth of anti-black state violence and calling relevant authorities’ attention to act properly.

Black Lives Matter’s vision is to work for a world where black lives are no longer systematically targeted for demise. This means that in the long term, their goal is to change the world and gain respect for black people so they stop being killed due to their skin color. In other words, they seek to end with racist violence.

Initiatives and programs

BLM seeks to combat and counter acts of violence and at the same time, “create space for black imagination and innovation” to win improvements in the lives of black people. They fight to their rights but also work to improve their quality of life.

Specifically, they carry out two programs:

See Also
apple mission statement vision statement apple
google mission statement vision statement google
amazon mission statement vision statement amazon
starbucks mission statement vision statement starbucks

  • Black Lives Matter Arts+Culture seeks to uplift emerging black artists who speak up for the most marginalized among the community through artistic expression and engagement. It seeks to educate communities on the intersection of culture, art, and politics. “We will empower our communities, change the landscape, and inspire new realities”, they claim.
  • Black Futures Month is an event celebrated annually in February together with the Black History Month. The goal is to challenge society and construct a world where black people are free.

Global prominence

The Black Lives Matter was created in the context of the historical legacy of the systemic mistreatment of black people. They have been suffering from violence and injustice from the police, criminal justice, and social institutions generally in America.

This movement has appeared as a reflection and a reaction to that legacy. There are dozens of organizations fighting for the civil rights of the black population in the US but BLM has gained unprecedented visibility due to the last events. They have created a powerful message and took advantage of social networks to spread it all around the world.


Black Lives Matter; About; available online at:

ANDERSON, Monica; 08/15/2016; The hashtag #BlackLivesMatter emerges: Social activism on Twitter; available online at:

CUNNINGHAM, Michael; Jan/2017; Police, Violence, and data: The Black Lives Matter Movement; available online at:

DW video; #BlackLivesMatter: A campaign goes viral; available online at:

MAQBOOL, Aleem; 07/10/2020; BBC News; Black Lives Matter: From social media post to global movement; available online at:

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    • I agree they are pure BULLSHIT they want to over throw this country and establish a communist,or any radical form of government that supports their movement.

      People their funds come from a man named Soros he wants America to go done the tubs

  • Lots of words but no real substance. What have this group accomplished? Where are they working right now? How are they working to quell the black on black violence that has increased the last 4-6 weeks all because the BLM has called for de-funding the police. I haven’t heard one peep about the increased black on black violence. Proving you don’t need police officers to have dead blacks. Apparently blacks do that by them selves just fine? Where is the loving BLM for them? And there have been black children killed by gang shootings. I never heard a peep from the BLM about them.NOT ONE!!! How about the retired black police officer killed back in June? NOTHING from the BLM!!! All I know is the leader has vowed to tear down America and get rid of the police. Wonderful! oh and then set himself up as leader I suppose?
    This organization and its so called leadership is full of bullsh!t.

  • I believe black lives do matter, but the BLM organization is not helping black people at all. They are collecting millions of dollars and have nothing to show for it and no explanation as to where the money is really going. Getting people to riot and burn down their own neighborhoods is not progress. The things written above do not touch on the core of the organization and its founders who are trained marxist who want to “disrupt the nuclear family.” Read their actual website. This is nonsense.

  • This reads like a declaration. Black Lives Matter is a black supremacy group that is trying to get us to believe deception.

  • black lives matter is a marxist government hiding under a name that will draw attention. the marxist movement has been underway in the United States for decades with one of the first organizational supporters being black panthers. ku klux klan was also a supporter of the marxist gov’t while making itself to be a conservative white nationalist organization. kkk was founded, by the way, by the democratic party. the only question I have concerning this whole thing is- are the American people ignorant enough to allow it to happen. it is, in fact, our choice to make-not blm’s.

  • Violence and injustice for thousands of years? Really? USA only 244 years old.
    BLM a “global humanitarian organization? Really? How many scholarships awarded? Neighborhood cleaned? Housing for the elderly? Food pantries?
    “Black lives are no longer systematically targeted for demise”? Look no further than Planned parenthood founded by white supremacist Margaret Sanger.
    So far extorted $1.5 bil – where’s the money? Who controls it? Who’s their leader? Staff? Administrative offices?

  • What is beyond any belief is yahoo has a button for black lives matter. They said in their real mission statement which you failed to include is they want to change the US Democrat ic Republic to a MARXIST Communist Society. The leaders are trained Marxist. They freely admit to it. So no opinion here , it is a matter of fact. If they do not get what they want , then violence is justified in their mission. They stated they want to get rid of all white supremacy. There are no much supremacist in the US. White they really mean is White Nationalist. No liberals ever say white Nationalist. They are a group of white people proud of their heritage. Unlike BLM White nationalist are not violent or racist and they do not march and riot . Hell their not even organized.
    Shame on you yahoo for endorsing such a horrible organization.

  • Most of what I have read here is BS! White Supremacy? Check out the horrible conditions in Democratic run cities … these cities are run by black and white plantation like masters! The first paragraph on this page indicates that black people have been suffering in the US for thousands of years … USA has been in existence closer to 250 years ….. duh! I could go on and on, but BLM is not worth my time!
    Move yourselves and your dumb ass commie ideas to Antarctica unless you think the penguins are systemic racists too!

  • You should probably change this statement,”Black Lives Matter (BLM) is a decentralized non-profit making movement that seeks to engage society with the situations of violence and injustice that black people have been suffering in the US for thousands of years” it makes you sound stupid the united states hasnt been a country but 238 years. i guess the millennials aren’t the only ones who dont know history.

  • A message is better understood when written in grammatically correct English, which this is not. George Floyd’s autopsy results at trial will almost certainly result in an acquittal as this was not second degree murder. The officer in Atlanta will likewise be acquitted because he responded appropriately per department policy when confronted with a criminal resisting arrest & shooting a taser at him. The BLM movement is built on a false narrative perpetuated by a complicit media. The FBI crime statistics don’t lie, but the media does. Here’s a news flash people… people prefer to associate with those who are similar to themselves & share their values. It’s human nature, not racism. This is universally true of all races.
    The “values” that greatly improve an American’s chances of success are simple: complete high school as a minimum; get a job compatible with your abilities, do your best, & stick with it until you obtain a better job; don’t use elicit drugs or excessive alcohol; don’t have children out of wedlock; obey the law. It is sad that this has become so difficult for many to understand.
    Everyone’s life is valued more by others when it is not dysfunctional, disruptive, or the antithesis of respect, peace, love, & harmony.

  • hi, I am a 69 year old native American/Irish woman, I have worked as a therapist in Washington DC for 35 years, mostly in what is always referred to as “bad neighborhoods”. I also have mainly worked with black people, I find myself ashamed of my country for the disrespect and targeting of people who “happen” to be black I use the work “happen” because none of us have any control over what family we are born into and it is utterly ridiculous to target people for something that they did not cause to happen. I did not meet someone black until 1969 when I enlisted in the navy and my two black roommates could not have been more different, one was given the choice of boot camp or jail (as she was running gangs in new york) and the other, except for being black could have been my twin we had the same accident and had both grown up so poor that we didn’t have electricity or running water when growing up. Later when I worked in a residential substance abuse center, what I noticed is that the white people we had who were prejudiced got past that because of knowing black people as people, I really think that that is the solution, I just don’t know how we can get it to happen. I am currently married to a black man (although he is my 3rd husband, my first two were white), and the one person I claim as family beyond him is my best friend of 27 years who is also black, she also explained to me that overall it takes black men longer to marry you than white.

  • Who ever wrote this mission statement must think all blacks are uneducated, “black people have been suffering in the US for thousands of years.” The US has only been a country for 244 years. This is very insulting. It’s also a lie!

  • Black people have been targeted for thousand of years?? Wrong. Look at stats on black on black, black on white, white on white. Blacks along with some whites have grown up with a victims mentality, blaming everyone for their problems. Men need to take responsibility for their children and get out of the system, take responsibility for their lives. If all this is true how did we end up with a black president, Oprah Winfrey, black Supreme Court justices, blacks in arts, theater, actors, mayors, governors, doctors,?

    • Rhoda, you need to watch the documentary 13th on Netflix. I promise you, it will open your mind. The thousand years thing seems to be an exaggeration but everything else is accurate. Why do you have a problem?

  • Your goals and your views of racial equality based on your “Mission Statement” , although a tremendous money maker, only serves to perpetuate hatred. Racism is not race specific and neither is “assholeism” so it really doesn’t matter what race you because every race is made up of 90% hard working, honest, and law abiding citizens. The other 10% are the perpetual victims that lack the maturity or integrity to contribute to society, spending all their waking hours sniveling and crying “poor me”. If you really want to promote equality, now you better sit down for this, break into your coffers and spend the money you eagerly solicited from the hard working 90% on the disadvantaged of all races. If you would even just put 10 cents on the dollar towards improving things for those in need would be a step toward legitimacy but we know that’s not going to happen, don’t we? Greed knows no boundaries.

  • fuck off you hatred fucks. All lives matter. Were you a slave ? NO. Was I a slave owner or thought that it was ok ? No. Stop this stupid
    shit and have some harmony for all lives. Get a job. NO FREE Money

  • Thousands of years. ha ha. Have your shitty democrats get you better education so you can read. Im not trying to be an asshole. all democrat cities have shitty education of blacks, latinos and asians and that is horrible. Trump is giving to black colleges and the unemployment for all was at its lowest races. lets live in harmony instead of hatred. ALL LIVES MATTER

  • BLM is a Racist immorality group that practice hate racist bigots and bullies companies snd business to donate to them and if you don’t them burn your home and business down that isn’t the America way that is Russia and China they are worse than the Nazi movement cause they are using American land to do their racist on, they Claim they be suppressed for 400 years but the Jewish people been suppressed for over 5000 years you don’t see them looting and rioting this is a Democratic National movement to bully Americans to put Democratic back in office that is all

  • It’s funny y’all complain about being suppressed but there so many jobs with blacks in there and other race can’t even get a interview if you aren’t black you can’t even get the job been that way for the last 50 years so your black ass has got spoiled rotten so go fuck yourselves BLM

  • What about the white five year old child that was shot in the head by his black neighbor for riding his bicycle down the street? The young white mother who was shot to death for stating that all lives matter? I guess that’s okay???

  • As long as you focus on only changing the behavior of white people and the police and not the behavior of the black community you will not accomplish much of anything. Acknowledge that issues with the black community (such as 70% of black families being raised without a father, or that black men who are 6.5% of the population commit 44% of the murders and 50% of the felonies in this country 2018 stats, or that America’s inner cities are a disaster under largely black leadership) must be included in the discussion (it takes courage to look at your own faults in advocating for change). If you do this you will actually make progress in solving problems not just for black Americans but all Americans…all lives really do matter

  • The 3 countries mentioned in this article are the US, Canada, and England, quite possibly the 3 most liberal countries in the world when it comes to equality for people of color. BLM is preaching to the choir in this article. We do need to improve our race relations, but they will never get better through riots, looting, burning, and destroying private and public property. BLM has used a horrible event to justify acting criminally with these activities. They have already made their point moot.

  • Why do blacks riot or protest when a black man is shot? Do you know more whites are shoot and killed by police then another groups?
    In 2020 so far 215 Whites , 111 Blacks, and 71 Hispanic were shot. All rioting does is hurt all of us. Police have a tough job. Changes are needed, but rioting doesn’t help it only makes it worse. Education, taking care of your kids and giving back to your community are a few things we all can to do help. How about respecting the law?

      • Once a Slave always a slave – Unfortunately
        Because of your need to be slaves you think people like Pelosi, Biden, A. Sharpton, J. Jackson, Trump, etc. care for you and your cause. But blinded by inherent instinct you believe in them instead of seeing their true and proven intent to enslave you. Follow the money and power trail to see the truth. Do you have the depth / capability to look beyond their facade? Or will you continue to be outsmarted by politicians, whose fortunes are based on the fact that you are not smart enough to see they have used you. Look back in history. There is a reason black African leaders sold blacks around the world to slave owners worldwide. I want to believe you have the depth / capability/ smarts to see beyond their political façade. Can you look beyond or are going to continue being blinded by anger, racism, hate and out smarted/ used/ enslaved by Antifa, Socialism movement, Democrats, ACLU -J.Jackson- A. Sharpton, etc. I pray you will see… but unfortunately it looks like once a slave always a slave. Oh and by the way I am not white…

  • Been tormented by white people in the USA for “thousands of years”?? How? The USA is only 244 years old! Guess you didn’t know that. You need to have your articles checked for grammar, spelling, and general common sense prior to publishing them. I suppose things like that could contribute to some people thinking others are superior to other people. Everyone in the USA has opportunities to make a good life for themselves. If people would listen to what police are telling or asking them to do they would not end up being shot and killed. I have NEVER heard of any person being killed by police who was NOT involved in or suspected of a crime when it happened! If you’re committing a crime and it ends in your death…that is YOUR FAULT!! Had you not been involved in a crime you would have avoided the entire situation. Being black DOES NOT entitle you to act however you please and do whatever you want! And FYI: a peaceful protest DOES NOT INCLUDE THROWING ROCKS, BLOCKING TRAFFIC, THREATENING PEOPLE, USE OF ANY KIND OF WEAPON, ETC. You SHOULD be able to comprehend that.

  • Why aren’t you stepping in to help the black on black violence in Chicago? Why aren’t you stepping in to stop the rioting and destruction of black owned businesses?
    Illinois has black leadership at every level and where is the help- why aren’t blacks helping blacks?
    Your mission is a load of crap. It creates more division and violence.

  • Where the Black Lives Matter? With all the protests since George Floyd died in Minneapolis police custody BLM been silent about all the shootings and riots in the Black neighborhoods. What’s up with that?

  • how can people take you seriously when you riot, loot, fight and kill others? you of the blm are making yourselves look very stupid. why dont you repent and ask christ to be your savior? then, you would come to know that all life is equal to God.

  • Why are they promoting violence, and why are they ignoring the fact that slavery still exists in the world, mostly people of color owning other people of color? This is just another racist organization in a world that could do with less such organizations. Before you start feeling guilty for things you never did, you might want to investigate what you are feeling guilty about!

  • This is bullshit break from the beginning the United States is not thousands of years old. There are plenty of black entrepreneurs and artists in Hollywood in the music industry as well as professional sports which seems dominated by them at times. There are also a lot of professional black people that are doctors, lawyers and other high paying jobs so I don’t buy this white supremacy crap either. The last time I checked they weren’t condemning the violence that is inspired by their movement. Slavery was abolished 155 years ago and there isn’t a person alive today that deserves reparations nor is there a person alive that should be responsible for paying them. Here’s another good thought, who’s going to pay restitution for all the damage the violence inspired by this group has perpetuated? Statistically speaking the last time I checked there were more white males killed by police then there were black males while simultaneously black males were more likely to offend per capita. The difference is the white males don’t end up on front Page News. Whatever happened to people being responsible for their life choices and actions? There are plenty of homeless and broke white people and other races in addition to colored people. Poverty doesn’t discriminate.

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