Ford’s mission statement is to drive human progress through the freedom of movement. The
company has always focused on getting the world moving by the production of
vehicles for human transportation.
human progress: Ford is a purpose-driven company that seeks to put people first
involving customers, employees, partners, and communities. Through innovation
and technology applied to everything the company produces, it is committed to
contributing to humanity in the way it needs. The brand is always trying to
improve people’s lives and the way they do things.
the freedom of the movement: The brand was built on the concept that the freedom of
movement drives progress. Vehicles are made to provide a safer, more confident,
and a freer way to move. Ford believes that the automobile has disrupted human
life by giving people an extraordinary new freedom to travel greater distances
and go further and further.
In 1908, Ford’s T
Model became the first mass-produced automobile on a moving assembly line and
since then, it has manufactured more than 350 million vehicles worldwide. The
company offered the first massive car helping create the middle class.
Now, the same idea
that guided the company throughout its history has mutated into a new form of
freedom: smart vehicles in a
smart word. The company considers the environment of cities is not helping to
the freedom of movement because of the air quality and congestion.
This is why the
company is committed to fighting for smart roads, smart parking, and smart
transportation systems. It sees a future of zero-emissions without abandoning
the freedom to move around.
Ford Motor Company is a
multinational car manufacturer that was started by Henry Ford in 1903 with a
staff of 10 people. Now it has thousands of employees and delivers a wide
variety of mobility choices. Ford makes money by
providing new transportation solutions to customers worldwide.
Throughout its history, it has
produced iconic vehicles such as Model T, Continental, Mustang, F-series, and
Bronco. has also ventured into the production of airplanes, radios,
refrigerators, postal machines, weather satellites, and medical supplies.
Despite the brand was the only
company that consumers could purchase cars in the early 1900s, Ford Motors is not a monopoly anymore. Ford’s competitors are General
Motors, Toyota, Daimler, Honda, Tesla Motors, Navistar International, and
Spartan, to mention just a few.
Besides the US and Canada,
where it started operating during the first year, it has locations 125
countries around the world. In 2019, it generated revenues for $155.9 billion.
Ford’s business model
established in 2008 as “One
a comprehensive plan that addresses selling a wide variety of vehicle models
around the globe as opposed to the previous model where some models were only
designed for local markets.
Ford’s vision statement is Creating
Tomorrow, Together. The company believes that freedom of movement drives
human progress and it creates smart vehicles for a smart world to solve both
today’s and tomorrow’s mobility challenges.
In the last years, Ford has
rethought its value add as a company and assumed a role in the use of
innovative and disruptive technology aiming to make a better world. It relies
on connectivity, automation, electrification, and data sharing to change the
business of mobility.
The company is committed to
offering different electrified vehicle models for its most popular nameplates
and it is participating in initiatives to create a large charging network to
make EV ownership more accessible.
It has also managed to
transform its business culture to make it fitter and more agile to build
trusted and essential products which, at the same time, are good for the
Ford’s core values comprise:
- Put People First
- Do the Right
- Be Curious
- Create Tomorrow
- Built Ford Tough
- Play to Win
- One Ford
The company considers that its background, experience and beliefs not
only define its people as individuals but they also enhance their efforts in
delivering vehicles that improve all aspects of life.
Ford has established a set of “truths”, in other words, the values that
guide the company on how they live, act, and communicate. They keep them
focused on the important things.
People First: Ford cares about what people need or what drives human progress. People
include their customers, employees, partners, and communities.
the Right Thing: People trust the brand so they are committed to acting with integrity
and transparency. They foster safe and inclusive workplaces which create the
freedom to work in the best possible way.
Curious: It means approaching the world and each other with interest and wonder.
They are open to learning from every situation, think critically and actively
question to understand.
Tomorrow: They work to achieve meaningful change today to improve the future. They
solve problems with creativity, accepting risks and experimenting.
Ford Tough: It is about accepting challenges and overcome them in a confident way,
with courage and optimism. They seek for disruption.
to Win: Ford is in the business to create value focusing on competitive fitness,
efficiency, and agility. They make quality decisions that seek to deliver
Ford: This core value is related to building networks and partners without
boundaries. They accept contributions and work together as one team. They like
calling it a family.
US; available online at: https://corporate.ford.com/about.html
Report 2019; available at: https://annualreport.ford.com/Y2019/default.aspx
Ford on why smart mobility is essential for
posted on 06/12/2018 at Automotive World; available at: https://bit.ly/3jVwQiY
Forbes Earnings Preview: Ford Motor Company; posted on 10/21/2011 at Forbes;
available at: https://bit.ly/2Farxxd
Matthew C.; What Is the Ford Motor
Company Business Model?; posted at Small Business; available at: https://bit.ly/3k1hWYD
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Ford Mission Statement History
Ford mission statement remains unchanged through 2020 and 2021