PETA Mission Statement 2020 | PETA Mission & Vision Analysis
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PETA Mission and Vision Statements Analysis

PETA Mission and Vision Statements Analysis

PETA mission statement is “establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment.” This statement has the following components:

  1. Changing perspectives and practices
  2. Protecting all animals’ rights

The first component covers the primary duty of PETA – to usher in a new era where animals are respected and treated with dignity. This is what all the PETA people propagate including its founders and all other partners. They make it clear to the world that their stand on animal rights remain uncompromised as represented by the second component. As a result, the organization infiltrates its campaigns in all segments of life to ensure that its message reaches everyone.

Introduction

People for the Ethical Treatment of Animals (PETA) is an organization that protects the rights of animals in the U.S. The body has been in operation since 1980 and has since been influential in changing the perspectives on animals across the world. Its achievements have been aided by its corporate statement, the mission and vision statements. They have enabled PETA to maintain an undivided commitment to its objectives of putting animals first.

The mission statement of this organization targets the champion for the rights of animals in entertainment, food, clothing, and laboratory sectors. The vision statement advances this course of protecting animals from all forms of violation by declaring and enforcing the need to ensure everyone complies with animal rights. The core values of PETA also align with the emphasis laid by the mission and vision statements. The agreement among the three tools is what keeps PETA prepared and adequately equipped to execute its mandates.

Vision Statement

PETA vision statement is embedded within its mission. The organization shows that it “seeks to end animal suffering and cruelty through education and protest campaigns.”

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As shown in the success stories, PETA continuously edges closer to its vision through its daily actions and achievements. The company has been constantly engaging different stakeholders together with the general public through education and creation of awareness regarding animal rights not only in America but also in its various international sites.

Core Values

PETA core values include “humanity, and respect and caring for animals.” This organization directs all its resources to campaign for the protection of animals. As a result, these core values add to its efforts of creating a general understanding of the values and rights that animals have. They stimulate a behavioral change where people accept and recognize the cruelty of any magnitude against animals is unethical.

References

  • Brătianu, C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A comparative analysis of the top 50 US companies. Management & Marketing3(3), 19-38.
  • Gurley, D. K., Peters, G. B., Collins, L., & Fifolt, M. (2015). Mission, vision, values, and goals: An exploration of key organizational statements and daily practice in schools. Journal of Educational Change16(2), 217-242.
  • Hattangadi, V. (2015). Changing and Aligning of Vision and Mission Statements. Sansmaran Research Journal5(2), 25-28.
  • Kreutzer, R. T. (2019). Vision, Mission and Goals. In Toolbox for Marketing and Management (pp. 33-48). Springer, Cham.
  • PETA – About.
  • Taiwo, A. A., Lawal, F. A., & Agwu, E. (2016). Vision and Mission in Organization: Myth or Heuristic Device? The International Journal of Business & Management4(3).
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