SeaWorld Mission and Vision Statements Analysis
SeaWorld mission statement is “to help our guests, and the world, explore the wonders around them, and then inspire them to take action to protect wild animals and wild places.” The statement is all about the experiences and changes that it initiates in the people it serves. It has the following main features:
- Proving entertainment
- Improving communities
SeaWorld is renowned for the attractive and fun-filled programs that it has for all the potential guests. The organization exposes its clients to marvels of the world such as animals, sea life, and wild places at competitive charges. Since these animals are part of the wider communities, taking responsibility for their protection, rescue, rehabilitation, and returning them to their natural ecosystem directly contributes to the improvement of society. Other than this, SeaWorld gives individuals a chance to be part of this process leading to a sense of satisfaction and fulfillment.
SeaWorld theme park is the leading global zoological organization that offers entertainment, animal rescue and protection. The company has been at the forefront in the creation of lasting experiences that inspire its clients to actively be part of the protection of the wonders in the world, especially the animals for over 50 years. The mission and vision statements of SeaWorld emphasize this purpose and guide the organization towards it. A corporate vision statement identifies an ideal growth path into a future, while a corporate mission statement identifies the mechanisms of progressing towards the future.
In this case analysis, the vision statement of SeaWorld centers on leadership and influence. On the other hand, the mission statement resonates with the purpose of incorporating clients as active participants into the noble cause of preserving wild animals. To achieve these, SeaWorld ensures its team of stakeholders shares common values by enforcing specific ones. Such an approach to running its business makes it globally recognized.
SeaWorld has the vision to be a leader in saving the natural life and places across the globe. The company advances this vision through its corporate social responsibilities.
By being an active organization, it inspires thousands of young minds to participate and own the great achievements recorded by the company. Some of these comprise over 35, 000 rescues and plastic clean up in oceans.
SeaWorld core values include “love for world life, commitment and sacrifice, and conservation.” SeaWorld uses these values as guiding principles to create a culture that cares about animals. They have, in fact, been critical in the ability of the organization to draw more support from its clients.
- Bowen, S. A. (2018). Mission and vision. The International Encyclopedia of Strategic Communication, 1-9.
- Dumitraşcu, M., & Feleagă, L. (2019). Mission, Vision, and Values of Organizations, the Catalysts of Corporate Social Responsibility. Audit financiar, 17(1).
- Kreutzer, R. T. (2019). Vision, Mission, and Goals. In Toolbox for Marketing and Management (pp. 33-48). Springer, Cham.
- Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Organizational Dynamics, 39(4), 316.
- SeaWorld – About Us.
- Taiwo, A. A., Lawal, F. A., & Agwu, E. (2016). Vision and Mission in Organization: Myth or Heuristic Device? The International Journal of Business & Management, 4(3).