Younique mission statement is “To uplift, empower, validate, and
ultimately build self-esteem in women around the world through high-quality
products that encourage both inner and outer beauty and spiritual enlightenment
while also providing opportunities for personal growth and financial reward.”
Younique mission comprehensively breaks down all the key components that make
it unique in meeting the beauty and sense of worth in women. With this, it is
obvious Younique is all about women and their welfare with a focus on
empowering them. In fact, the company primarily seeks to exploit its beauty
product to stimulate this empowerment. Younique mission statement includes
the following critical factors:
- Improving people’s lives
- People empowerment
- Global reach
- High-quality products
- Financial benefits and personal growth opportunities
The first factor in Younique
mission statement not only highlights its target customers but also what it
seeks to do for them. Its focus comes out clearly that the company primarily
seeks to raise the status of women. It closely relates to the second one that
explores techniques the company leverages to give women a sense of control and
power by being appreciated. For example, the mere feeling in a woman that she
is a beauty translates to heightened self-esteem, which in turn gives them
confidence and zest to face the world. The mission of the firm also outlines
its scope of reach which extends to the global level. Younique also emphasizes
high-quality product and sees this as the critical element towards the women
empowerment. The company’s demonstration of absolute seriousness in ensuring
only the best products go out in the market is shown by how it vigorously
fights counterfeits through its Younique
Customer Care. Such determination distinguishes
it especially in how it leaves nothing to chance, gifting women with the best
and satisfying products that stimulate both their inner and outer beauty. While
refining the lives of people and empowering them takes the center stage,
Younique mission also emphasizes the lucrative financial rewards together
with personal growth for all its customers. The Love It.
Share It. Live It section tells it all –
Younique is much more about holistic growth!
Younique Company stands as one of the fastest
growing sales companies across the globe. It exclusively exploits social media
to remain atop of the rest in the beauty products business. As a family based
business founded by two siblings, a brother and a sister in 2012, it highly
values strong relational bonds. In fact, Younique mission and vision statements are a perfect reflection
of what the company is all about. The corporate vision statement outlines the
future developmental position that a business wants to be in. Younique vision
envisages a world where all its channels are a source of women empowerment through
innovative approaches. To achieve this, the mission statement, which comprises
the ingredients or the growth steps a company must follow to realize its vision
comes into play. In this case, Younique mission statement explicitly lays out
the actions to take to elevate the status of women. The mission and vision
statements of Younique are further strengthened and interlinked by its
family-based values. The values of a business are imperative when it comes to the
realization of both the mission and the vision of a company. Younique assumes
all family values that prioritize respect and trustworthiness, honesty,
community bettering, and most of all teamwork towards a common goal. Seamless
interaction of the values, mission, and vision of the company has seen Younique
come out as one of the most competitive and a vibrant sales firm with
attractive returns to all its associated stakeholders.
Younique vision statement is “A world where women of all ages feel beautiful, smart, and confident
through all company channels, initiatives, and products. Globally seamless and
leveraging innovation, our mission will transcend borders, cultures, and languages
and ultimately affect the mainstream perception of both inner and outer beauty.”
The mission statement validates Younique diversity and distinctive approach
of distinguishing itself as a beauty products sales company. For instance, it
also displays its value for the concept of innovativeness in stimulating
business excellence. The following factors relate to Younique vision
- A global feeling of beauty in women
- All company channels, initiatives, and products
- Leveraging innovation
- Affect mainstream perception of inner and outer beauty
The first factor in Younique vision envisages a
situation where all women, irrespective of their personal characteristics enjoy
the feeling of beauty through its products and services. The achievement of this
vision is dependent on the second factor that looks at ensuring all the
operations of the company focusses on creating an environment that supports
global beauty in women as customer
kudos show. The leveraging
innovation factor is a reflection of the company’s preparedness to go out of
the ordinary to reach out to its customers. All this is in an effort to ensure
it positively affects the mainstream perceptions of beauty in its last
The core values
of Younique include “bettering of communities, respect, and courteousness,
honesty, and teamwork.” They show that the company embraces family values
as its guiding elements. The following components relate to Younique’ core
- Community bettering
- Respect and courteousness
The first component shows that community welfare is at
the heart of the company. For instance, this is the reason the company seeks to
improve the situation of women through its beauty product sales business. The
second factor underscores the role of respect and courtesy in the success and longevity
of the company especially in interacting with its customers. In fact, this is a
concept the company lays a lot of emphasis on in its explanations of the
aspects that make joining the team and making connections run seamlessly.
Similarly, honesty emerges as a critical component Younique has to prioritize
for the growth of the company’s reputation and to ensure it gains the desired
impact globally. In the last factor, Younique highlights teamwork as an
essential element that would see the company achieve its global goals and
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- Younique Company – About Younique