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Anthem is a testimony of a fruitful merger after having achieved new heights since its foundation in 2004 as WellPoint, Inc. and later changed its name to Anthem. Today, it tops as the most distinguished health benefit leader providing related solutions and products. Creating change, being dependable and leading from the front is the primary focus of the vision of Anthem. Its mission displays the general desire to remain progressive and the best in the business. Values are critical principles that help a firm remain on track with its mission and vision. In relation to this, Anthem’s values emphasize on proactivity, a demonstration of leadership, and integrity among other key elements that would see it realize its goals. The mission and vision statements together with the values, all points to the transformative nature of Anthem. in being the best in healthcare benefits.
Anthem mission statement is “Improving Lives and Communities. Simplifying Healthcare. Expecting More.” All the components in this mission reveal the primary objectives of Anthem Inc. that sets it apart. There is no doubt from this mission statement that providing the best healthcare access in communities with a positive change is what Anthem represents. Therefore, it comprises of three elements:
- Improving lives and communities
- Simplifying healthcare
- Expecting more
The first element in Anthem mission displays what its health benefit services are designed to do and their reach that go beyond individuals to entire communities. An example is the boosts customer enjoy from life insurance benefits. The second element of Anthem’s mission statement is all about how it makes healthcare accessible and affordable. It is a factor promoted by Anthem business strategy approach. In fact, it explains how the presence of special products availed by the company eliminate complexities in healthcare. Finally, the mission statement of Anthem also shows that its customers get more from their investments as outlined in the firm’s customer segments. It is evident that the mission is all about what the customers stand to gain.
Anthem vision statement is “To be the most innovative, valuable and inclusive partner.” It is a reflection of the dependable role it plays while providing health benefits products that make healthcare better for its clients. The vision has the following factors:
- Be the most innovative
- Inclusive partner
The first factor shows that Anthem. goes beyond the ordinary to design products that offer outstanding benefits to its clients. It closely relates to the second factor that emphasizes on giving the customers a run for their money through value-based products and services, and this has been cemented by its awards & recognitions so far. The third factor is an assurance of the reliability Anthem has to offer in meeting customer expectations.
Anthem core values comprise “leadership, community, integrity, agility, and diversity.” It is a reflection of the work and principles of the company that makes it a success in its operations. It has the following main factors.
The first factor is a reflection of the position that Anthem. assumes to inspire innovations and positive changes. The second one shows the target audience for these changes and products. Anthem. also values integrity as an integral element for ensuring its work remains dependable. The fourth factor is its awareness of the need to remain alert in providing the most appropriate products that simplify healthcare, and this links to its concept of diversity in healthcare benefits products.
- Anthem. Company – Company History
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