LifeTime Fitness’ mission statement is “to provide an Entertaining, Educational, Friendly and Inviting, Functional and Innovative experience of uncompromising quality that meets the health and fitness needs of the entire family.” LifeTime corporation considers improving the quality of life of all its customers its first priority in this mission statement. The company shows its undivided attention and determination to ensure everything works perfectly for the benefit of its clients. Based on this view, this mission statement comprises these components:
- Improving health. To achieve its first component in the mission statement, LifeTime Fitness has a fully-fledged health wing in all its resorts dedicated to bringing its clients expert advice and guidance on how to achieve maximum health. LifeTime indicates understanding the various health conditions and their relationship with exercise and fitness is critical. The health section under experience life is a great example of a wide range of informational pieces that LifeTime offers its customers to gain more insights about peculiar health issues, and how they can be easily addressed. In addition, the firm is highly linked with on-site consultants to take clients through one on one counseling and guidance sessions.
- Improving communities. The primary purpose of establishing LifeTime
Fitness was to give people in the U.S. conducive environments where they can work, work out, or spend their leisure time. LifeTime states that healthier and happier people make up better communities, and this indicates the approaches at the corporation. The company combines innovative fitness with nutrition coaching to support people in their life processes. While doing so, it enables them to create sustainable and healthy routines that often translates to successful careers as well. In fact, there is much more to this corporation as it goes as far as investing in programs that stimulate general developments in communities.
- Exceeding expectations. Unlike conventional athletic resorts, LifeTime has taken its services a notch higher. The establishment has heavily invested to gift its members with world-class resorts complete with the latest technologies, athletic equipment, and atmosphere. The facilities availed by LifeTime makes its resorts ‘more than a home,’ and a way of life anyone would dream of. In fact, this is a dream come true for most of its clients considering the premium services they get at LifeTime Fitness athletic resorts.
LifeTime Fitness is an athletic lifestyle company of its kind established in 1992 by Bahran Akradi, who also doubles as its CEO. The mission and vision of LifeTime Fitness exemplify a company with a unique business approach that has earned it a name in the athletic and fitness industry.
Since its early days, LifeTime has maintained its inimitable ways of running its health clubs in the U.S., distinguishing it from other existing facilities. It’s no doubt that the mission and vision statements of LifeTime have a lot to do with the branding of this establishment. A vision statement simply identifies a future that a company desires to achieve, while a mission statement describes the actions and corporate activities that would steer the firm towards the set future. In this case analysis of LifeTime, the vision statement of the company reveals that the primary intention of the company is to positively change the lives of people it touches.
In its mission statement, LifeTime spells out the scope of its operations and its intended impacts on the lives of its customers. The company emphasis is not only on physical fitness but also on other aspects that make life wholesome and fulfilling. LifeTime boosts its exclusiveness with the practices and overall culture within all its athletic fitness resorts by incorporating specific core values to complement its mission and vision statements.
The company acknowledges the need for a strong foundation and a singular focus among all its employees and partners to realize its vision, and therefore, adopted these core values. Their seamless interaction with the mission and vision statement has enabled LifeTime
Fitness to grow into a top player in its industry.
LifeTime Fitness’ vision statement is “to change lives.” The company indicates that it “remains committed to championing a healthy and happy life for its members through a portfolio of unparalleled athletic lifestyle resorts that go beyond fitness to encompass the entire spectrum of daily life for individuals, couples and families of all ages.” This vision statement reveals the comprehensive nature with which the company approaches its business. In this way, it has shown how committed it is to the overall wellness of its customers, while at the same time growing its brand. The vision statement has the following components:
- Championing a healthy and happy life. Other than improving the lives of its customers through its state of the art work out facilities, trained experts, and conducive environment, LifeTime does more by fighting the good fight where the company promotes healthy eating programs for children. It also considers environmental sustainability part and parcel of this healthy living with its advanced efforts of protecting the planet.
- Portfolio of unmatched athletic lifestyles. At LifeTime, fitness is a lifestyle. The company unprecedented approaches have made it everyone’s darling in the U.S. due to its varied activities and facilities. The philosophy of this company is that what it offers is an everyday routine comprising of health, fitness, food, relationships, detox processes and sustainability of our environments.
LifeTime Fitness’ core values comprise “innovativeness, commitment to people, transparency, and honesty.” The rise to become one of the biggest athletic fitness clubs in the U.S. was only possible for LifeTime due to its core values. They have been critical especially when realigning its workers and stakeholders to its ever-growing brand.
Historical accounts show that the founder of LifeTime encourages innovation in his enterprise, and this has given birth to the modern, sophisticated and highly interactive corporation. Its success has also been largely due to the consistent prioritization of the needs of its customers. Most importantly, Life Time runs all its operations with absolute transparency and honesty, and this has drawn more customers to it.
- Babnik, K., Breznik, K., Dermol, V., & Trunk Širca, N. (2014). The mission statement: organisational culture perspective. Industrial Management & Data Systems, 114(4), 612-627.
- Balmer, J. M., Greyser, S. A., & Urde, M. (2009). Uncovering the corporate brand’s core values. Management decision.
- Bartkus, B., Glassman, M., & McAFEE, B. R. U. C. E. (2006). Mission statement quality and financial performance. European Management Journal, 24(1), 86-94.
- Beesley, T., & Fraser-Thomas, J. L. (2014). What can mixed martial arts do for you? A content analysis of life skills youth can develop through participation in mixed martial arts. Journal of Exercise, Movement, and Sport (SCAPPS refereed abstracts repository), 46(1), 89-89.
- Chun, R., & Davies, G. (2001). E-reputation: The role of mission and vision statements in positioning strategy. Journal of Brand Management, 8(4), 315-333.
- Council, M. M. (2015). Caring Connected Communities.
- David, F. R., & David, F. R. (2003). It’s time to redraft your mission statement. Journal of Business Strategy, 24(1), 11-14.
- McDonald, R. E. (2007). An investigation of innovation in nonprofit organizations: The role of organizational mission. Nonprofit and voluntary sector quarterly, 36(2), 256-281.
- Nelson, B. (2017). Engaging Employees Today: More than Just Measurement. Leader to Leader, 2017(85), 54-58.
- Rajasekar, J. (2013). A comparative analysis of mission statement content and readability. Journal of Management Policy and Practice, 14(6), 131-147.
- Rarick, C. A., & Vitton, J. (1995). Corporate strategy: Mission statements make cents. Journal of Business Strategy, 16(1), 11-12.
- Smolicz, J. (1981). Core values and cultural identity. Ethnic and racial studies, 4(1), 75-90.
- Stallworth Williams, L. (2008). The mission statement: a corporate reporting tool with a past, present, and future. The Journal of Business Communication (1973), 45(2), 94-119.
- Stemler, S. (2001). An overview of content analysis. Practical assessment, research & evaluation, 7(17), 137-146.