Fitbit mission statement is “To empower
and inspire you to live a healthier, more active life. We design products and
experiences that fit seamlessly into your life so you can achieve your health
and fitness goals, whatever they may be.” The statement prioritizes on what
the company does to its customers. It has the following key components:
Improving lives
Exceeding expectations
The primary objective of Fitbit as
represented by the first component is to bring products that spark inspiration
in the lives of its clients. The company is a guru in the design of products that boost health solutions
leading to improved quality of life. To satisfy the second component, Fitbit
has expanded its scope to not only produce the basic fitness tracking products,
but also the more advanced tools for monitoring the performance of vital parts
such as heart rate. Moreover, it adds special training and guidance services to
the list of extra treats for a premium membership.
The mission and vision statements of Fitbit has shown just how crucial such corporate tools are to the overall growth and development of a company. As an American based technology-related corporation, Fitbit has been facing stiff competitors since it started its business in 2007. However, the company has managed to position itself at the top due to their influence. Ideally, a corporate vision statement sets a desired future achievement.
In this case, the vision statement of Fitbit is being a leader in the innovation of specific products in demand. On the other hand, a corporate mission statement outlines the steps or strategies that the management should implement to grow the firm. The mission statement of Fitbit emphasizes on aligning all its work with the needs of the market to ensure that it satisfies them sufficiently. Fitbit has gained so much prominence partly due to its core values. They work together with the mission and vision statement to transform Fitbit into the company it is today.
Vision
Statement
Fitbit vision statement is “we remain
focused on delivering innovative products consumers love and are confident in
our vision for the future.” The emphasis of this statement is on how
updated the firm remains in this industry. The following parts expound on this
statement:
Focus on innovation
Valuing consumer needs
Ever since its first days in business,
Fitbit has shown that it is never content with the variety or quality of its
products. The company is constantly striving to improve and impress its
customers, and this has seen its innovativeness rise beyond expectations. In
fact, its products are some of the
best rated in the market. The consideration of specific needs and
requirements of the customers in the designs of items is another factor that
makes Fitbit a company of choice for everyone.
Core
Values
Fitbit core values comprise “innovation,
customer-first, honesty, respect, integrity, and perseverance.” The company
confirms that it promotes wear and care principles through its core values. The
company shows this by prioritizing on the creation of unique products in an
environment where the growth of individuals together with the satisfaction of
the customers is a priority.
References
Bowen,
S. A. (2018). Mission and vision. The International Encyclopedia of
Strategic Communication, 1-9.
Gochhayat,
J., Giri, V. N., & Suar, D. (2017). Influence of organizational culture on
organizational effectiveness: The mediating role of organizational
communication. Global Business Review, 18(3), 691-702.
Haque,
M. D., TitiAmayah, A., & Liu, L. (2016). The role of vision in
organizational readiness for change and growth. Leadership &
Organization Development Journal.
Lau,
H. C., & Pang, M. (2019, September). Maximizing Organizational Effectiveness
by Creating a Culture of Alignment. In SPE Annual Technical Conference
and Exhibition. Society of Petroleum Engineers.
Wolf,
G. (2017). New Challenges of the Digital Transformation: The Comeback of the
Vision-Mission System. In Out-thinking Organizational Communications (pp.
113-128). Springer, Cham.
