Salesforce mission statement “to
empowers companies to connect with their customers in a whole new way.” The
focus of this statement is on the difference that Salesforce can make in all
its clients. The statement has these primary points:
Empower businesses
Stimulating change and
growth
Through its online platform, Salesforce
undertakes a comprehensive analysis of the needs of all its customers. It uses
such data-driven
approaches to devise the best approaches that companies can exploit to
improve their interactions with customers in a new way. Other than this, Salesforce
also offers a wide range of specific business solutions together with support
and services to empower them. In this way, it becomes the turning point form
many companies especially in how they approach their business leading to
growth.
As a cloud-based software company, Salesforce has succeeded in exploiting the power of technology in driving the growth of its business. With its mission and vision statements, this firm has grown into a major brand in the United States in just under 20 years since it came into operations in 1999. A corporate vision statement identifies the future of a business, while a corporate mission statement describes the ways through which the vision can be achieved.
In this case analysis of Salesforce, the vision statement of the company emphasizes on the empowerment potential of this company when it comes to connectivity of a business. On the other hand, the mission statement zeroes on the efficiency of its platform to transform businesses into award-winning entities. The mission and vision statements of Salesforce are seconded by the core values. These guide the activities and practices that make this corporation a major competitor in its sector.
Vision
Statement
Salesforce vision statement is “We’re
committed to a sustainable future for all.” The statement has the following
points:
Commitment
Future for all
The business brand of Salesforce is built
on the desire of the company to be a change agent. That explains why it
continuously strives to provide dynamics
products for its customers. While innovating the most applicable and modern
ways to boost businesses, Salesforce ensures that they are fit for all
businesses.
Core
Values
Salesforce core values comprise “trust,
customer success, innovation, equality, integrity, transparency, alignment, and
accountability.” These all led to the culture that Salesforce is best known
for – trust in the delivery of their promises.
The company states that with these values,
it remains intentional about its Ohana and experiences that it delivers to its
clients.
References
Ekpe,
E. O., Eneh, S. I., & Inyang, B. J. (2015). Leveraging organizational
performance through effective mission statement. International Business
Research, 8(9), 135.
King,
D. L., Case, C. J., & Premo, K. M. (2010). Current mission statement
emphasis: be ethical and go global. Academy of Strategic Management
Journal, 9(2), 71.
