GE (General Electric) Mission and Vision Statements Analysis

GE mission statement is “to usher in the next industrial era and to “build, move, power, and cure the world.” The statement presents GE as a pioneer and a change-initiator in all the segments that it operates in such as the healthcare, aviation, digital niche, venture capital, and power among others. The statement by GE has the following main features:

  1. Improving communities
  2. Exceeding expectations

As a conglomerate, GE (General Electric) is felt in different industries. Some of the most impactful ways through which GE is building its legacy and transforming communities include innovations in the healthcare systems, the advancement of means of travel and financial empowerment. GE is also a crucial contributor to the emergence of better schooling systems across the globe and communication. In addition to its work in the mainstream areas, GE is active in the empowerment of youths and marginalized groups. The company also highly values environmental sustainability indicating that there is no limit to what it does.


General Electric (GE) is a conglomerate whose mission and vision statements reflect the progressiveness of the company and its control in everything it does. GE has been in existence for over a century having commenced its business in 1892 in Boston. Since then, it has grown into a multinational corporation and earned itself a position in the fortune 500 list in the U.S as the 18th biggest company. The rise to prosperity has been fueled by the mission and vision statement aided by the core values of GE.

A corporate vision statement simply identifies the future potential of a company. The vision statement by GE is to get the best out of all its businesses. On the other hand, a corporate mission statement highlights the growth strategies of a firm. The mission statement by GE indicates that it is all about innovation and the creation of new products and systems. Overall, the core values by GE also contributes to the capability of this company to advance its mission and vision statements.

Vision Statement

GE vision statement is “to focus on businesses that connect to its core competencies and is a market leader in.” Based on this statement, it is clear that GE is all about leadership. That explains why the company prioritizes business that reflects what it values most. The vision statement by GE contains these components:

  1. Focus on businesses
  2. Market leader

The growth trend of GE (General Electric) is evidence of a business that does not leave anything for granted. The company grabs opportunities and exploits them to the benefits of its business whenever they arise, and this is what has enabled GE to diversify into different sectors. Within the areas it operates, GE leads from the front by offering the best, latest services, and tackling the most challenging problems. In fact, it sets the standards wherever it goes globally.

Core Values

GE core values comprise “passion for our customers, meritocracy, growth-driven, every idea count, playing offense, and embracing speed and excellence.” GE recognizes the power of a stable conglomerate to assure its continued growth and development. To achieve this, the organization promotes an internal culture that respects everyone and has a winning mentality through its core values.


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  • Brătianu, C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A comparative analysis of the top 50 US companies. Management & Marketing3(3), 19-38.
  • Cady, S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: what do they say? Organization Development Journal29(1).
  • GE – About.
  • Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Organizational Dynamics39(4), 316.
  • Suranga, J. M. (2014). Importance of Corporate Vision. In Proceedings of International HR Conference (Vol. 1, No. 1).
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