Facebook mission statement
is “to give people the power to share
and make the world more open and connected.” The statement focuses on its
influential role to make a difference in the clients it serves. Due to the
changing landscapes of the social networking business, Facebook has had to
readjust and redefine its mission statement in the past. Through the changes,
the company has revealed how critical leaving an impact on societies is as a
reputation sustaining model. Based on this observation, one can identify
several elements form this mission statement:
- Improvement of life. To meet this component of its mission
statement, Facebook has integrated various impactful programs in its platform
to add value to the lives of its customers. The presence of these programs and
assistive activities shows that the company is more than simply giving a
platform to exchange information among its users. It is an establishment whose
presence leaves smiles on the faces of people irrespective of where they are
across the globe. For instance, its industries
section links people and companies with numerous opportunities with
long-lasting impacts on the lives of individuals and the general societies.
- Make the world more connected. Facebook has definitely gone beyond
the expectations in satisfying this element in its mission statement. Its
platform is an example of a modern tailored system for linking people with
others and with institutions. There is no limit to how people can interrelate
within this platform. The environment created by Facebook is exactly what the
world deserves to continue to thrive as a global village.
- Encourage sharing of ideas. In this component, Facebook continues
to introduce a new feature that improves the usability of its platform for
constructive purposes. Through Facebook fundamentals,
mechanisms, users have unlimited ways to express their ideas to a
Facebook stands as a top social media platform that has made a mark when it comes to making the world connected. Ever since it was founded by its long-standing CEO Mark Zuckerberg in 2004, the company has been seen as the most reliable, dynamic and most of all progressive social media network across the globe.
The creativity and strategic mindset of the management in giving the company mission and vision statements adaptive to the changing world is exactly what has set Facebook apart from the rest. In face value, the vision statement of a company is a representation of where it wants to be within a particular period of time or a road map.
For Facebook, its vision statement is more than that. It not only hints at the desired business position but also discloses how it values strengthening its platform specifically to meet the needs of its clients. Facebook also has a sound mission statement. A mission statement details the strategies a company would exploit to achieve its vision. In this case, the mission statement adopted by Facebook zeros on the leadership strategies that promise to see it become the source of people’s power to share.
Facebook is a vibrant company whose mission and vision are directly influenced by the core values of the company. Core values in a company are the principles that ensure everything within a firm runs according to set standards. Facebook emphasizes on being bold, building social value and being impactful among other values. With these principles, the company has managed to not only keep its business afloat but also take it to a top level.
|Geographic areas served||Worldwide|
|Current CEO||Mark Zuckerberg|
|Revenue||$ 5.08 billion (2012)|
|Profit||$ 53 million (2012)|
Facebook vision statement is
“People use Facebook to stay connected
with friends and family, to discover what’s going on in the world, and to share
and express what matters to them.” Its focus is on the influence the
company has in the social media sector. Particularly, the statement brings out
the social building and dissemination of knowledge as critical factors that
Facebook wants to be associated with. This mission statement has several
- Freedom of expression. This component is perhaps the most
developed one in the vision statement of this company. Facebook has created an
interactive and free of speech impediment platform. Within this site, users
have a voice to air ‘what matters to them,’ critique and criticize any issues
that affect them. The company has made it its role to help people have their
voices heard and respected. In fact, the rules and regulations of the company
on how it handles communication forms some of the most protective packages, and
this has drawn billions of users to this platform.
- Information discovery. Facebook shows that the company is
more than simply giving an entertainment and social interactive platform. The
firm has expanded its operations to include business and educative features to
meet the diverse needs of its customers. In this way, there are no limits to
what an individual can learn through Facebook. For instance, it has a section
where users can learn consumer behavior and
marketing trends and many other skills with Facebook
- Building family and friends bonds. While Facebook has brought in
interesting elements in its system, creating an environment where its users can
bridge physical barriers to maintain
relationships remains a top priority for the company. To achieve
this, the form creatively integrates other social media sites such as Instagram
to ensure people stay in touch at all times without any limitations. The
friendliness and ease of use of its text messaging and video calling feature
also boosts its satisfaction of this element in its vision statement,
Facebook core values include
impact, move fast, be bold, be open, and build social value.” Together, these values are instrumental in the way the
company leads its operations to reflect a top standard.
Facebook highly values being
influential in the positive change in society, and it does this by stimulating
its workforce to focus on this outcome. The progressive growth it has recorded
are directly related to the emphasis the company lays on the need to not only
act fact in implementing its strategies but also being confident and true to
the social value demanded by its mission and vision.
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