Facebook Mission and Vision statement Analysis

Facebook mission statement is “to give people the power to share and make the world more open and connected.” The statement focuses on its influential role to make a difference in the clients it serves. Due to the changing landscapes of the social networking business, Facebook has had to readjust and redefine its mission statement in the past. Through the changes, the company has revealed how critical leaving an impact on societies is as a reputation sustaining model. Based on this observation, one can identify several elements form this mission statement:

  1. Improvement of life. To meet this component of its mission statement, Facebook has integrated various impactful programs in its platform to add value to the lives of its customers. The presence of these programs and assistive activities shows that the company is more than simply giving a platform to exchange information among its users. It is an establishment whose presence leaves smiles on the faces of people irrespective of where they are across the globe. For instance, its industries section links people and companies with numerous opportunities with long-lasting impacts on the lives of individuals and the general societies.
  2. Make the world more connected. Facebook has definitely gone beyond the expectations in satisfying this element in its mission statement. Its platform is an example of a modern tailored system for linking people with others and with institutions. There is no limit to how people can interrelate within this platform. The environment created by Facebook is exactly what the world deserves to continue to thrive as a global village.
  3. Encourage sharing of ideas. In this component, Facebook continues to introduce a new feature that improves the usability of its platform for constructive purposes. Through Facebook fundamentals, and optimization mechanisms, users have unlimited ways to express their ideas to a wide audience.


Facebook stands as a top social media platform that has made a mark when it comes to making the world connected. Ever since it was founded by its long-standing CEO Mark Zuckerberg in 2004, the company has been seen as the most reliable, dynamic and most of all progressive social media network across the globe.

The creativity and strategic mindset of the management in giving the company mission and vision statements adaptive to the changing world is exactly what has set Facebook apart from the rest. In face value, the vision statement of a company is a representation of where it wants to be within a particular period of time or a road map.

For Facebook, its vision statement is more than that. It not only hints at the desired business position but also discloses how it values strengthening its platform specifically to meet the needs of its clients. Facebook also has a sound mission statement. A mission statement details the strategies a company would exploit to achieve its vision. In this case, the mission statement adopted by Facebook zeros on the leadership strategies that promise to see it become the source of people’s power to share.

Facebook is a vibrant company whose mission and vision are directly influenced by the core values of the company. Core values in a company are the principles that ensure everything within a firm runs according to set standards. Facebook emphasizes on being bold, building social value and being impactful among other values. With these principles, the company has managed to not only keep its business afloat but also take it to a top level.

NameFacebook, Inc.
Industries servedInternet
Geographic areas servedWorldwide
Current CEOMark Zuckerberg
Revenue$ 5.08 billion (2012)
Profit$ 53 million (2012)
Employees4,619 (2012)

Vision Statement

Facebook vision statement is “People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.” Its focus is on the influence the company has in the social media sector. Particularly, the statement brings out the social building and dissemination of knowledge as critical factors that Facebook wants to be associated with. This mission statement has several primary characteristics:

  1. Freedom of expression. This component is perhaps the most developed one in the vision statement of this company. Facebook has created an interactive and free of speech impediment platform. Within this site, users have a voice to air ‘what matters to them,’ critique and criticize any issues that affect them. The company has made it its role to help people have their voices heard and respected. In fact, the rules and regulations of the company on how it handles communication forms some of the most protective packages, and this has drawn billions of users to this platform.
  2. Information discovery. Facebook shows that the company is more than simply giving an entertainment and social interactive platform. The firm has expanded its operations to include business and educative features to meet the diverse needs of its customers. In this way, there are no limits to what an individual can learn through Facebook. For instance, it has a section where users can learn consumer behavior and marketing trends and many other skills with Facebook blueprint.
  3. Building family and friends bonds. While Facebook has brought in interesting elements in its system, creating an environment where its users can bridge physical barriers to maintain relationships remains a top priority for the company. To achieve this, the form creatively integrates other social media sites such as Instagram to ensure people stay in touch at all times without any limitations. The friendliness and ease of use of its text messaging and video calling feature also boosts its satisfaction of this element in its vision statement,

Core Values

Facebook core values include “focus on impact, move fast, be bold, be open, and build social value.” Together, these values are instrumental in the way the company leads its operations to reflect a top standard.

Facebook highly values being influential in the positive change in society, and it does this by stimulating its workforce to focus on this outcome. The progressive growth it has recorded are directly related to the emphasis the company lays on the need to not only act fact in implementing its strategies but also being confident and true to the social value demanded by its mission and vision.

Facebook Mission Statement History

Facebook mission statement remains unchanged through 2020 and 2021


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