Aetna Inc. is an American company founded in 1853 with the sole purpose of providing employers, individuals, and health professionals with innovative health insurance products, benefits and services. The company is famed for its indiscriminate coverage of all individuals, something that is enshrined in its mission and vision statements.
Corporate statements give an establishment a direction and appropriate strategies to maintain growth. For instance, with a corporate vision statement, a company has a projected future to work for, while the corporate mission statement identifies the steps of advancing towards the set goal.
In this case of Aetna, the mission statement zeroes on consumer-directed health benefits products accessible to all. The presence of these services takes the company closer to its vision of creating better healthcare systems for all Americans. Another influential tool applied by Aetna is the core values. They work together with the mission and vision statements to give the company the reputation it enjoys today.
Aetna mission statement is “to help
people achieve health and financial security by providing easy access to
cost-effective, high-quality health care.” The company cares about
health services accessibility. That is why it focusses on:
- Providing distinguished
- Improving health
Aetna acknowledges the financial burden
related to healthcare services. In response, the company offers a wide range of
health insurance products to enable individuals to access healthcare. It also
has an Aetna foundation targeting the minorities and low-income groups to promote
their health needs charitably. Statistics show that this company reaches more than 37.9
million people across the U.S. Its work in the nation has directly improved
the health of individuals through by giving them affordable care plans. It has
also improved the ability of facilities to provide care.
Aetna vision statement is “to
create better healthcare systems for all.” However, this is not the
official vision statement. The company demonstrates its commitment to this
vision through the comprehensive services that it offers, including the dental,
mental, behavioural health, pharmacy, and disability health plans, among
Everything about Aetna points depicts a
company that goes beyond the expectations for the benefits of patients. That is
why it emphasizes that the wellbeing
of people it serves is its priority.
Aetna core values include “integrity,
excellence, caring, and inspiration.” These principles are the ones
that bring the simplicity, focus and connection that Aetna considers critical
in a healthcare system. This company has managed to create a health-minded
community with these values.
- Aetna – About.
C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A
comparative analysis of the top 50 U.S. companies. Management &
Marketing, 3(3), 19-38.
W. P. K. (2012). Of mission and vision statements and their potential impact on
employee behaviour and attitudes: The case of public but profit-oriented
tertiary institution. International Journal of Business and Social
Akeem A., Fatai Alani Lawal, and Edwin Agwu. “Vision and Mission in
Organization: Myth or Heuristic Device?” The International Journal
of Business & Management 4, no. 3, (2016).
H. V. (2009). Mission statements-a study of intent and influence. Journal
of Services Research, 9(2).
U., & Karataş, N. (2011). Going green of mission and vision statements:
ethical, social, and environmental concerns across organizations. Procedia-Social
and Behavioral Sciences, 24, 1359-1366.