American Express mission statement is “provide
the world’s best customer experience every day.” The company displays its
resolute willpower to do everything to impress its customers with its services.
It does this by:
- Distinguished services
- Improving lives
The main business operation of the American
Express is the provision of financial services and related products. Through
its experts and integrated systems, the firm offers attractive, dependable and
secure products such as credit cards
and business credit cards. Other services that show it has come of age
comprise the diverse corporate programs and savings accounts. To satisfy the
second aspect of this mission statement, American Express ensures that all its
services are customer-tailored. This gives them an opportunity to choose what
satisfies their financial needs and leads to their financial freedom.
The mission and vision statements of the American Express corporation represent a company whose value for its customers is unmatched despite its transformations. Since 1850 when it first came into operation, this firm has always put the needs of its customers first, something that its two corporate statements continue to emphasize today. A corporate vision statement describes the future of a company, while a corporate mission statement outlines the strategic ways of getting to that future.
In this case analysis, the vision statement focuses on the experiences that the customers get while interacting with American Express. The mission statement identifies the importance of providing outstanding products and services to satisfy the needs of its customers. To achieve these objectives, the American Express borrows from its core values. They contribute to the capability of the company to grow and meet all its ambitions.
American Express vision statement is “to
become essential to our customers by providing differentiated products and
services to help them achieve their aspirations.” The statement emphasizes
the reliability of this company to its customers. The following components
relate to it.
- Become essential
- Help customers achieve
The American Express has built a reputable
and dependable brand through history making it a part of the people it serves.
Its understanding of the needs of the people is reflected by the financial
products and services it gives them to improve their lives.
American Express core values comprise “deliver
for customers, make it great, doing right, respect, diversity, team spirit, and
To remain competitive for more than a
century, a company requires strong guiding principles. The American Express
has, therefore, greatly benefited from these core values making it a global
corporation in the modern era.
American Express Mission Statement History
American Express mission statement remains unchanged through 2020 and 2021
- American Express – About.
C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A
comparative analysis of the top 50 US companies. Management &
Marketing, 3(3), 19-38.
S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision,
and values: what do they say? Organization Development Journal, 29(1).
D. (2016). Vision and Mission Statements–a Roadmap of Where You Want to Go and
How to Get There. Ag Decision Maker.
P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Organizational
Dynamics, 39(4), 316.
E. (2010). Core Values of Mission Organization in the Cultural Context of the
21st Century. Global Missiology English, 2(6).