Barnes & Noble Mission and Vision Statement Analysis

Barnes & Noble mission statement is “to operate the best Omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations while being a credit to the communities we serve.” The influential role of Barnes & Noble is clear in this statement. The company shows that it whole-heartedly accepts and embraces the challenge of not only enabling its customers to grow but also other competitors in the sector. The statement comprises of these primary components:

  1. Improving lives
  2. Defining quality
  3. Improving communities

In the first component, Barnes & Noble indicates that it strives to enlighten people through its books, music, and video selling by proving the best to the readers whenever needed. The manner in which this company runs its business is what makes a difference. For instance, Barnes & Noble is known to have a thorough vetting process for any books to ensure it only sells the very best to its customers, and in this way satisfies the second component. In addition, Barnes & Noble is involved in numerous activities that reflect its connectedness to the communities. Some of these comprise kids’ clubs and book fairs among other corporate responsibilities targeted at empowering people wherever Barnes & Noble operates.


Barnes & Noble is a testament to how impactful mission and vision statements that agree with the business model and the marketing approaches of a company can be. For more than a century, Barnes & Noble has stood the test of time with changing business dynamics. However, it has remained relevant and operating at the very top level due to the practicality of its mission and vision statements that keep its performance exemplary.

A corporate vision statement forges the future position of a business, while a corporate mission statement brings out the strategies that would make the defined future a reality. In the case of Barnes & Noble both its mission and vision statement is all about leadership and how to exploit it to benefit everyone the company interacts with.

Due to the personal nature of its business operations, Barnes & Noble has a set of seven core values that ensures everyone behaves and performs as guided by these morals. In fact, this is a practice that has enabled the company to constantly satisfy its mission and vision statements.

Vision Statement

Barnes & Noble does not a published vision statement on its website. Despite this, the ‘about us’ page of this company shows that it “strives to be more than a conventional bookselling corporation to a dynamic and easy to use store for everyone.” It is no wonder why the business model of this company is so progressive that it incorporates different approaches of reaching out to its clients including provision of electronic options that agree with the contemporary technological era. It confirms why it is named as the number 1 reputable retailer in the nation.

Core Values

Barnes & Noble core values include “customer service, quality, empathy, respect, integrity, responsibility, and teamwork.” To emerge a top player in the bookselling industry, and to have thrived since 1886, this company needed to run on specific principles. Therefore, these values have been instrumental in the growth of a culture that best fits its business sector, leading to its popularity among books, videos, and music lovers across the U.S.


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